Services

Brand Audit

Current Brand Status Evaluation
A thorough assessment of all existing brand assets and marketing materials to ensure they convey a relevant, consistent and credible value proposition.

Customer Perception Research
Investigating how customers and the wider public perceive the brand’s value proposition and whether it is considered relevant, authentic and credible.

Value Proposition Improvement
Proposals for improvements to strengthen the value proposition, with a focus on relevance, clarity and credibility, based on the above points.

Brand identity

Brand Archetype
Defining and integrating a specific brand archetype that serves as the foundation for all brand communications and strategies, giving the brand a unique and consistent character that is easily recognized and trusted by the target audience.

Naming
The process of creating a powerful and catchy name that resonates with the chosen brand archetype, fostering a deeper emotional connection with the target audience.

Logo and corporate identity development
Mattmo develops strategy and visual identity in an integrated process. Designers and strategists work closely together and inspire each other. The translation of strategy into visual language is a specialism, in which every visual choice – from formality to image tone – seamlessly connects to the brand archetype. The visual identity includes logo, colour, typography, design language, photography and illustrations that together form one recognisable whole. This visual identity is recorded in a brand book to ensure consistency. This includes:

• Logo design
• Corporate identity guidelines
• Elaborations for printing, online, signing, etc.

Brand Identity Refresh
To strengthen existing brand identity, improve connection with a changing audience, and rejuvenate overall brand perception, while maintaining core brand values and characteristics.

Digital Brand Assets

Website-ontwerp
Ontwikkelen van een website die niet alleen esthetisch aantrekkelijk is, maar die ook functioneel de waarden en het archetype van het merk weerspiegelt, wat bijdraagt aan een naadloze gebruikerservaring.

Social media profiles
Setting up and designing social media channels that are consistent with the brand identity.

Digital Marketing Campaigns
Design and execute digital campaigns that reinforce the brand’s value proposition while addressing the needs and interests of stakeholders.

Brand strategy

Brand positioning
Strategically positioning the brand in the market to acquire a unique position that aligns with a relevant, clear and credible value proposition.

Brand mission and vision
Formulating the long-term goals and purpose of the brand, focusing on strengthening the authenticity and credibility of the value proposition.

Value Proposition Development
Carefully defining a value proposition that is not only relevant and distinctive, but also consistent and credible across the board.

Development of brand assets

Resources in the customer journey
Designing all possible communication resources that the target group encounters on the customer journey.

Online
Technology, design, content for websites, socials, applications, motion graphics.

Offline
Magazines, brochures, books, infographics, furnishings, exhibition stands, events, corporate identity sets, packaging.

(Digital) Marketing Campaigns
Design and execute digital campaigns that strengthen the brand’s value proposition while addressing the needs and interests of stakeholders.

Brand communication

Brand messaging
Formulating clear and consistent messages that convincingly communicate the brand’s core values and value proposition in a way that resonates with the target audience and confirms the brand’s credibility.

Storytelling and -compass
Effective storytelling based on a customized storytelling compass, as a steering tool for clear communication to all stakeholders with reinforcement of positioning and profiling.

Content Strategy and Creation
Design and implement a content calendar that aligns with the brand’s marketing objectives. This includes leveraging the various assets and creating a variety of content, such as blog posts, white papers, case studies, and videos, designed to share the brand story and drive engagement with the target audience.

Design ESG reporting

In collaboration with Workiva and ATC, we design reports that not only meet ESG requirements, but also clearly and convincingly present the company’s sustainability efforts.

Sustainability communication

Creating a compelling sustainability vision or communication strategy that increases the involvement of all stakeholders and shows how sustainability values are integrated and lived within the organization.

CSRD compliance

With our expertise in ESG reporting, we ensure that you comply with all CSRD (Corporate Sustainability Reporting Directive) regulations in 7 steps, resulting in thorough reports that meet the latest standards.

Impact value proposition development

Defining and refining a value proposition that clearly links impact and growth, supported by concrete examples and evidence of successes.

Internal impact communication

Developing and implementing communication strategies within the organization to effectively communicate the impact of sustainability initiatives and involve employees in the ESG objectives.

Relevance

What we create must be relevant to you and your stakeholders.

Conviction

It must be convincing.

Credibility

It must be credible, so it must match your profile.

Size

It must be measured, less is usually more, especially given the amount of information coming our way.

Contextuality

The design must be contextually appropriate, or determine the context itself