Edward Hissink

Edward Hissink

Brand strategist

Edward Hissink is a very experienced brand strategist. Born in America, raised in London and studied in Delft and Rotterdam, he brings a wealth of experience and a fresh perspective to every project.

Edward started his career in advertising as part of the creative duo Latchkov&Levi where he created award-winning work for Procter & Gamble. He then founded Beagle Creative Marketing, an innovation consultancy that started with Senseo as a client. Their co-creation approach proved to be very effective for customer-driven innovation. This led to the development of innovations for dozens of leading national and international brands such as IKEA, Philips, Jupiler and Bugaboo.

After a successful venture in the world of ice cubes, Edward founded Innoboost. Here he created convincing value propositions for brands such as One Blade, which has now sold 100 million units, developed Philips’ in-house innovation training, praised with NPS 48, and the payoff “The juice where you can see the taste” for Flevosap.

Edward has worked with start-ups, SMEs and multinationals in various sectors. At Mattmo he uses this broad experience to help brands grow with inspiring marketing stories, always driven by enthusiasm.