In an area rich in food history, a magical place is created with significance for the future.
In Ede, in the Foodvalley region and close to Wageningen University & Research, the former Maurits Zuid barracks site is being transformed into the food meeting place in the Netherlands: the World Food Center.
A place where companies and organizations establish themselves, where visitors can learn everything about our food in a playful way and where people live, work and come home. Here, makers, companies and organizations, from start-ups to veterans, show their food innovations to a wide audience and fruitful collaborations blossom. A place where food is central and the breathtaking nature of the Veluwe literally enters the area.
Mattmo was asked to contribute to the positioning and strategy of the area because Mattmo has a lot of experience in food and real estate development processes.
Mattmo created the strategy, visual identity with associated resources such as film, brochure, etc.
The World Food Center area is being developed by the municipality of Ede and WFC Development B.V., a collaboration between BPD (Bouwfonds Property Development), Green Real Estate B.V. and Van Wijnen Groep N.V.
