ForFarmers

De efficiƫntie verhogen en het productieproces voor het jaarverslag stroomlijnen.

The collaboration started in 2014. ForFarmers was listed on Euronext Amsterdam in 2016. This is a ‘technical listing’ that confirms ForFarmers as Europe’s largest cooperative in food for livestock farming, including fertilizers, pesticides and seeds. The annual report underlines the ambition and strength of the European market leader in animal nutrition.

ForFarmers chose ART, the Advanced Reporting Tool, to efficiently produce its annual reports itself.

Europe’s largest animal nutrition company, ForFarmers from Lochem, was looking for a solution for more efficient production of its annual report. In 2014, she found Mattmo to be an appealing combination of tooling, design and the ability to produce online (multi-channel). Mattmo enriched ForFarmers’ existing design, so that there are many more options for presenting the annual report in a clear and attractive way. Both online and in print form. The new design also included a new photography style, clear infographs. The fully responsive design allows readers to view the website on large screens, tablets and smartphones.

Working with ART has brought efficiency gains to the production process of the annual report.

A new visual style has been developed for the reports for 2014, 2015 and 2016 that fits the ambitions, the IPO and the European strength of the company. The framework was set up in 2014. A series of pictograms were developed in 2015 that were also used in the company’s presentations for the IPO at the end of May 2016. View the 2016 annual report

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