Basic-Fit annual report: years of collaboration on the move
Since 2017, Mattmo Creative has been the creative partner and producer of the annual reports for Basic-Fit, the ‘value-for-money’ fitness brand with more than 1,500 clubs and 4 million members across Europe.
In this report, Basic-Fit demonstrates how it continues to promote its mission ‘make fitness available to everyone in Europe’, with a strong focus on growth, accessibility, and social impact.
Visual power aligned with brand identity
In line with Basic-Fit’s corporate identity, we brought their story to life through clear tables, graphs, and infographics. Various visual elements, such as the value creation model, impact overviews, and sustainability infographics, make complex information accessible and engaging.
In the design of the report, we combined improved readability with optimized typography, extra space for short copy, and separate sections for storytelling. The result is a report that not only informs but also inspires and strengthens the brand experience.
Specifically for the 2024 edition, we once again provided:
- the design and graphic concept,
- production in the Tangelo environment,
- the development of new infographics,
- and board photography to portray the leadership team authentically and professionally.
The close alignment between design and brand identity results in an annual report that perfectly reflects Basic-Fit’s dynamism and accessibility.
Smart production in Tangelo
The content of the annual report is collected and managed via our partner Tangelo’s platform. This makes the process efficient: changes can be implemented, reviewed, and published quickly, without compromising quality and consistency.
Thanks to this method, the report meets all requirements for data integrity and transparency. Moreover, an ESEF (European Single Electronic Format) version can be easily produced, enabling Basic-Fit to fully comply with European reporting guidelines.
Continuity and development
The collaboration between Mattmo and Basic-Fit is built on continuity, trust, and joint development. Every year, we improve the visual presentation together, strengthen the narrative structure, and ensure that the reporting aligns with the latest trends in design, digitalization, and reporting.
Our collaboration proves that an annual report is not only an obligation but also a strategic communication tool: a way to make brand values visible, increase engagement, and achieve a broader impact.
Your annual report as a brand experience
At Mattmo Creative, we believe that annual reports are powerful communication tools that allow organizations to make their identity and ambitions visible.
We support organizations in developing annual reports that are visually strong, strategically sound, and perfectly aligned with the brand’s core values.
Whether it concerns report production within a Tangelo environment, board photography, infographics, ESG communication, or storytelling: we help you produce a report that not only informs but inspires.
📖 View the Basic-Fit annual reports here
Basic-Fit Annual Report 2025
Basic-Fit Annual Report 2024
Want to build an annual report that becomes a true brand experience? Contact us. Together, we make impact visible.
