Basic-Fit Annual Report: a collaboration in motion
Since 2017, Mattmo Creative has been the creative partner and producer of Basic-Fit’s annual reports. Basic-Fit is a value-for-money fitness brand with more than 1,500 clubs and 4 million members across Europe.
For the Basic-Fit Annual Report 2025, the report took on a new form. Alongside the PDF, we created a fully online annual report for the first time. We also translated Basic-Fit’s new brand identity into the reporting and integrated agentic AI to make the content accessible in a new way.
A new brand identity for the annual report
Each year, we develop a new annual report for Basic-Fit. For 2025, the new Basic-Fit brand identity was central to the design.
We translated the identity across both the PDF and the online annual report, with close attention to typography, structure, tables, charts and infographics. The visual approach also covers the value creation model, impact overviews and sustainability information.
The result remains unmistakably Basic-Fit, while the design supports the volume and complexity of both financial and non-financial information.
From PDF to online annual report
New for 2025 is the fully online annual report. Alongside the PDF, it provides a digital way to access the content and enables readers to navigate directly to the information they need.
The online Basic-Fit Annual Report 2025 was produced in Tangelo, the platform also used for the report production process. Mattmo worked closely with Basic-Fit and Tangelo on the design, structure and digital execution.
Agentic AI in the annual report
Another step in digital reporting is the integration of agentic AI into Basic-Fit’s online annual report. Readers can ask a question, after which the technology searches the full report and brings together relevant information from different sections.
This creates a new way to engage with the extensive content of an annual report. The information and context within the report remain the source, but can be accessed from the perspective of the user’s question.
Design and production in Tangelo
For the Basic-Fit Annual Report 2025, Mattmo’s work included the design and graphic concept, translating the new brand identity into the reporting, production in Tangelo, infographic development and board photography.
View the online Basic-Fit Annual Report 2025:
https://annualreport.basic-fit.com/2025/
Your annual report as a brand experience
At Mattmo Creative, we believe that annual reports are powerful communication tools that allow organizations to make their identity and ambitions visible.
We support organizations in developing annual reports that are visually strong, strategically sound, and perfectly aligned with the brand’s core values.
Whether it concerns report production within a Tangelo environment, board photography, infographics, ESG communication, or storytelling: we help you produce a report that not only informs but inspires.
📖 View the Basic-Fit annual reports here
Basic-Fit Annual Report 2025
Basic-Fit Annual Report 2024
Want to build an annual report that becomes a true brand experience? Contact us. Together, we make impact visible.
