{"id":6801,"date":"2024-03-20T09:07:34","date_gmt":"2024-03-20T08:07:34","guid":{"rendered":"https:\/\/mattmo.nl\/?page_id=6801"},"modified":"2026-01-13T16:05:32","modified_gmt":"2026-01-13T15:05:32","slug":"lab","status":"publish","type":"page","link":"https:\/\/mattmo.nl\/en\/lab\/","title":{"rendered":"Lab"},"content":{"rendered":"\n

Sometimes you have to take the initiative yourself to create something special.<\/h2>\n\n\n\n

Creativity brings about change when you think in terms of connections.<\/p>\n\n\n\n

At Mattmo we strongly believe in the power of our own concept development. For more than 30 years we have been involved in projects that we initiate not only for customers, but also ourselves. This approach has helped us acquire a unique position in the landscape of strategic communication and design. <\/p>\n\n\n\n

Creativity as a force for change<\/h4>\n\n\n\n

At Mattmo, we see creativity as a driving force for change. Our involvement in self-initiated projects enables us to proactively contribute to social and environmental urgencies. For example, we set up and led Dutch Cuisine for eight years to draw attention to the urgencies and challenges in the food transition. We believe that by taking the initiative ourselves, we can inspire others and make a real impact.<\/p>\n\n\n\n

Integrated and chain thinking<\/h4>\n\n\n\n

We approach every project from a holistic perspective. This means that we look beyond the immediate assignment and consider the broader context and coherence. This chain thinking enables us to design solutions that are not only visually attractive, but also functional and sustainable. By developing concepts ourselves, we maintain control over the process and can fully integrate our vision and values \u200b\u200b\u200b\u200binto every project.<\/p>\n\n\n\n

Independence and pioneering spirit<\/h4>\n\n\n\n

Independence is a core value of Mattmo. This independence allows us to pioneer and explore innovative solutions without external constraints. From the very beginning, when we worked with Philips Interactive Media, we have always looked for new ways to integrate technology and design. This pioneering spirit drives us to constantly explore new paths and challenge ourselves and our customers.<\/p>\n\n\n\n

Balancing client work and self-initiatives<\/h4>\n\n\n\n

We believe that the balance between client work and self-initiatives is essential to our growth and innovation. Self-initiated projects give us the space to experiment and develop new ideas. These projects fuel our creative process and enrich our expertise, which ultimately benefits our customers.<\/p>\n\n\n\n

Impact and value creation<\/h4>\n\n\n\n

At Mattmo, we strive to create not only economic value, but also social and ecological value. Our projects such as Dutch Cuisine and area developments show how we apply systems thinking to create movements and promote sustainable change. We therefore like to commit to projects that have an impact on the climate, health and society as a whole.<\/p>\n\n\n\n