{"id":6799,"date":"2024-03-20T09:08:01","date_gmt":"2024-03-20T08:08:01","guid":{"rendered":"https:\/\/mattmo.nl\/?page_id=6799"},"modified":"2025-09-25T14:26:18","modified_gmt":"2025-09-25T12:26:18","slug":"branding","status":"publish","type":"page","link":"https:\/\/mattmo.nl\/en\/branding\/","title":{"rendered":"Branding"},"content":{"rendered":"\n<h2 class=\"wp-block-heading h1\">A thriving brand<br>draws attention,<br>impresses and<br>makes people smile<\/h2>\n\n\n\n<p class=\"intro\">Mattmo is a branding agency that prioritises strategy,<br>creating focus early in the design process,<br>so we can deliver more value.<\/p>\n\n\n\n<p>More of the same doesn\u2019t get you ahead. You want to make a difference \u2013 create a meaningful difference. The trick is to be clear about what you offer at the same time. What business are you really in? At Mattmo, we believe that strategy precedes design. We only design when there is a clear strategy. Because a sharp strategy is the lever for creative talent.<\/p>\n\n\n\n<p>The challenge is to help people give your brand a place in their head \u2013 or memory. And that only goes through heart or gut. Byron Sharp calls that building memory structures to strengthen mental availability.<\/p>\n\n\n\n<p>At Mattmo, we have highly experienced strategists and highly experienced designers who strengthen each other to create truly distinctive work. The world is full of mediocrity.<\/p>\n\n\n\n<p>Download our checklist with 16 essential steps for a strong brand strategy. Also useful if you want to revitalise your brand. From defining your target audience to choosing your brand archetype and optimizing customer touchpoints, this checklist will help you bring focus to your brand strategy.<\/p>\n\n\n\n<p class=\"checklist buttoned has-text-color has-link-color wp-elements-cb162679c6abf694b2c76b17e4858cbd\" style=\"color:#ff0000\">Download our <a href=\"#link\" data-type=\"internal\" data-id=\"#link\">checklist<\/a><\/p>\n\n\n\n<div class=\"wp-block-bod-modal-block bod-block-popup align-center\"><span class=\"bod-block-popup-trigger type_selector\" data-selector=\"checklist\"><\/span><div style=\"background-color:rgba(214,214,214,0.41)\" class=\"bod-block-popup-overlay\" data-disabled-overlay-close=\"false\" data-disabled-escape-close=\"false\"><\/div><div role=\"dialog\" aria-modal=\"false\" aria-labelledby=\"\" aria-describedby=\"\" class=\"bod-block-popup-wrap undefined\"><div style=\"background-color:#ffffff;border-radius:0px \" class=\"bod-block-popup size-l\" data-transition=\"fade\"><div id=\"\" style=\"background-color:#ffffff;padding:0px ;text-align:left\" class=\"bod-modal-title\"><\/div> <div id=\"\" style=\"padding:2rem \" class=\"bod-modal-content\">\n<p>Fill in your details and we will send you our checklist. <br>Branding<\/p>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f2880-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"2880\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/6799#wpcf7-f2880-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"2880\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f2880-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<p><label><span class=\"screen-reader-text\">email address <\/span> <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"email address\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><\/label><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"submit\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n<\/div> <\/div> <div class=\"bod-block-popup-closer\"><\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-2622 cases type-cases status-publish has-post-thumbnail hentry client-uniwax-en case-types-branding-en-2 entry\">\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/mattmo.nl\/en\/cases\/uniwax\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1568\" height=\"980\" src=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/Uniwax_header-image_01-1568x980.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Uniwax\" style=\"width:100%;height:62.5%;max-width:2048px;object-fit:cover;\" srcset=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/Uniwax_header-image_01-1568x980.jpg 1568w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/Uniwax_header-image_01-300x188-jpg.webp 300w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/Uniwax_header-image_01-1024x640-jpg.webp 1024w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/Uniwax_header-image_01-768x480-jpg.webp 768w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/Uniwax_header-image_01-1536x960.jpg 1536w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/Uniwax_header-image_01-600x375.jpg 600w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/Uniwax_header-image_01-960x600.jpg 960w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/Uniwax_header-image_01-1280x800.jpg 1280w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/Uniwax_header-image_01-jpg.webp 2048w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" title=\"\"><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\"><h5 style=\"text-transform:uppercase;\" class=\"wp-block-post-title\"><a href=\"https:\/\/mattmo.nl\/en\/cases\/uniwax\/\" target=\"_self\" >Uniwax<\/a><\/h5>\n\n<div class=\"screen-reader-text wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">With the challenge of making the deeply rooted African brand Uniwax more relevant to its African consumers in a&hellip; <\/p><\/div><\/div>\n\n<\/li><\/ul><\/section>\n\n\n\n<section class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-2 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-17361a50 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-2629 cases type-cases status-publish has-post-thumbnail hentry client-brandt-levie-en case-types-branding-en-2 entry\">\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/mattmo.nl\/en\/cases\/brandt-levie\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1504\" height=\"960\" src=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/BL-snert-small.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Brandt &amp; Levie\" style=\"width:100%;height:63.83%;max-width:1504px;object-fit:cover;\" srcset=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/BL-snert-small.png 1504w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/BL-snert-small-300x191.png 300w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/BL-snert-small-1024x654.png 1024w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/BL-snert-small-768x490.png 768w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/BL-snert-small-600x383.png 600w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/BL-snert-small-940x600.png 940w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/BL-snert-small-1280x817.png 1280w\" sizes=\"auto, (max-width: 1504px) 100vw, 1504px\" title=\"\"><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\"><h5 style=\"text-transform:uppercase;\" class=\"wp-block-post-title\"><a href=\"https:\/\/mattmo.nl\/en\/cases\/brandt-levie\/\" target=\"_self\" >Brandt &amp; Levie<\/a><\/h5>\n\n<div class=\"screen-reader-text wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Brandt &amp; Levie prefers to see itself as a movement rather than as a sausage maker. That is of&hellip; <\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-2639 cases type-cases status-publish has-post-thumbnail hentry client-ron-gastrobar-en case-types-branding-en-2 entry\">\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/mattmo.nl\/en\/cases\/ron-gastrobar\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1568\" height=\"1045\" src=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/omslag-1568x1045.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Ron Gastrobar\" style=\"width:100%;height:66.67%;max-width:5472px;object-fit:cover;\" srcset=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/omslag-1568x1045.jpg 1568w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/omslag-300x200.jpg 300w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/omslag-768x512.jpg 768w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/omslag-1024x683.jpg 1024w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/omslag-600x400.jpg 600w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/omslag-900x600.jpg 900w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/omslag-1280x853.jpg 1280w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/omslag-1920x1280.jpg 1920w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/omslag-1536x1024.jpg 1536w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/omslag-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 5472px) 100vw, 5472px\" title=\"\"><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\"><h5 style=\"text-transform:uppercase;\" class=\"wp-block-post-title\"><a href=\"https:\/\/mattmo.nl\/en\/cases\/ron-gastrobar\/\" target=\"_self\" >Ron Gastrobar<\/a><\/h5>\n\n<div class=\"screen-reader-text wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">In the world of top restaurants, a stage is often created for culinary art. The chef and his creations&hellip; <\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-2631 cases type-cases status-publish has-post-thumbnail hentry client-kenniscentrum-ongelijkheid-en case-types-branding-en-2 entry\">\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/mattmo.nl\/en\/cases\/kenniscentrum-ongelijkheid-knowledge-center-inequality\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1568\" height=\"1005\" src=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/KCO_header-banner_01-1568x1005.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Kenniscentrum ongelijkheid (Knowledge Center Inequality)\" style=\"width:100%;height:64.06%;max-width:1920px;object-fit:cover;\" srcset=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/KCO_header-banner_01-1568x1005.jpg 1568w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/KCO_header-banner_01-300x192.jpg 300w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/KCO_header-banner_01-768x492.jpg 768w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/KCO_header-banner_01-1024x656.jpg 1024w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/KCO_header-banner_01-600x384.jpg 600w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/KCO_header-banner_01-937x600.jpg 937w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/KCO_header-banner_01-1280x820.jpg 1280w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/KCO_header-banner_01-1536x984.jpg 1536w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/KCO_header-banner_01-jpg.webp 1920w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" title=\"\"><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\"><h5 style=\"text-transform:uppercase;\" class=\"wp-block-post-title\"><a href=\"https:\/\/mattmo.nl\/en\/cases\/kenniscentrum-ongelijkheid-knowledge-center-inequality\/\" target=\"_self\" >Kenniscentrum ongelijkheid (Knowledge Center Inequality)<\/a><\/h5>\n\n<div class=\"screen-reader-text wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">With a clear strategy, groundbreaking concept, strong typography and a single signal color, Mattmo positions the Inequality Knowledge Center&hellip; <\/p><\/div><\/div>\n\n<\/li><\/ul><\/section>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p>customers<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2942\" height=\"2617\" sizes=\"auto, (max-width: 2942px) 100vw, 2942px\" src=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/10\/logocloud.png\" alt=\"Een overzicht van enkele merken die we getransformeerd hebben\" class=\"wp-image-4141\" title=\"\" srcset=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/10\/logocloud.png 2942w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/10\/logocloud-300x267.png 300w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/10\/logocloud-1024x911.png 1024w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/10\/logocloud-768x683.png 768w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/10\/logocloud-1536x1366.png 1536w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/10\/logocloud-2048x1822.png 2048w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/10\/logocloud-600x534.png 600w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/10\/logocloud-675x600.png 675w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/10\/logocloud-1280x1139.png 1280w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/10\/logocloud-1439x1280.png 1439w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/10\/logocloud-1568x1395.png 1568w\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-075d02f18552b1e6638bd94561940c3a\">Discover now how brand building can transform your business. Check out our <a href=\"https:\/\/mattmo.nl\/en\/services\/\">services<\/a> and take the first step to success!<\/h2>\n\n\n\n<p class=\"intro\">Mattmo builds distinctive brands by first getting the strategy right, which leads to better results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A thriving branddraws attention,impresses andmakes people smile Mattmo is a branding agency that prioritises strategy,creating focus early in the design process,so we can deliver more value. More of the same doesn\u2019t get you ahead. You want to make a difference \u2013 create a meaningful difference. The trick is to be clear about what you offer&hellip; <a class=\"more-link\" href=\"https:\/\/mattmo.nl\/en\/branding\/\">&rarr; <span class=\"screen-reader-text\">Branding<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":18,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6799","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/pages\/6799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/comments?post=6799"}],"version-history":[{"count":2,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/pages\/6799\/revisions"}],"predecessor-version":[{"id":6817,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/pages\/6799\/revisions\/6817"}],"wp:attachment":[{"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/media?parent=6799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}