Branding<\/h2>\n\n\n\n\n![\"placeholder](\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/icon-1.svg\" "\\"\\"")
<\/figure>\n\n\n\nMerk audit<\/h4>\n\n\n\n
Current Brand Status Evaluation<\/strong>
A thorough assessment of all existing brand assets and marketing materials to ensure they convey a relevant, consistent and credible value proposition.<\/p>\n\n\n\nCustomer Perception Research<\/strong>
Investigating how customers and the wider public perceive the brand’s value proposition and whether it is considered relevant, authentic and credible.<\/p>\n\n\n\nValue Proposition Improvement<\/strong>
Proposals for improvements to strengthen the value proposition, with a focus on relevance, clarity and credibility, based on the above points.<\/p>\n\n\n\n
\n<\/div><\/div>\n\n\n\n\n<\/figure>\n\n\n\nBrand identity<\/h4>\n\n\n\n
Brand Archetype<\/strong>
Defining and integrating a specific brand archetype that serves as the foundation for all brand communications and strategies, giving the brand a unique and consistent character that is easily recognized and trusted by the target audience.<\/p>\n\n\n\nNaming<\/strong>
The process of creating a powerful and catchy name that resonates with the chosen brand archetype, fostering a deeper emotional connection with the target audience.<\/p>\n\n\n\nLogo and corporate identity development<\/strong>
Mattmo develops strategy and visual identity in an integrated process. Designers and strategists work closely together and inspire each other. The translation of strategy into visual language is a specialism, in which every visual choice – from formality to image tone – seamlessly connects to the brand archetype. The visual identity includes logo, colour, typography, design language, photography and illustrations that together form one recognisable whole. This visual identity is recorded in a brand book to ensure consistency. This includes: <\/p>\n\n\n\n\n- Logo design<\/li>\n\n\n\n
- Corporate identity guidelines<\/li>\n\n\n\n
- Elaborations for printing, online, signing, etc.<\/li>\n<\/ul>\n\n\n\n
Brand Identity Refresh<\/strong>
To strengthen existing brand identity, improve connection with a changing audience, and rejuvenate overall brand perception, while maintaining core brand values and characteristics.<\/p>\n\n\n\n
\n<\/div><\/div>\n\n\n\n\n<\/figure>\n\n\n\nDigitale merkassets<\/h4>\n\n\n\n
Website-ontwerp
<\/strong>Ontwikkelen van een website die niet alleen esthetisch aantrekkelijk is, maar die ook functioneel de waarden en het archetype van het merk weerspiegelt, wat bijdraagt aan een naadloze gebruikerservaring.<\/p>\n\n\n\nSocial media profiles<\/strong>
Setting up and designing social media channels that are consistent with the brand identity.<\/p>\n\n\n\nDigital Marketing Campaigns<\/strong>
Design and execute digital campaigns that reinforce the brand’s value proposition while addressing the needs and interests of stakeholders.<\/p>\n\n\n\n
\n<\/div><\/div>\n<\/div>\n\n\n\n\n\n<\/figure>\n\n\n\nBrand strategy<\/h4>\n\n\n\n
Brand positioning<\/strong>
Strategically positioning the brand in the market to acquire a unique position that aligns with a relevant, clear and credible value proposition.<\/p>\n\n\n\nBrand mission and vision<\/strong>
Formulating the long-term goals and purpose of the brand, focusing on strengthening the authenticity and credibility of the value proposition.<\/p>\n\n\n\nValue Proposition Development<\/strong>
Carefully defining a value proposition that is not only relevant and distinctive, but also consistent and credible across the board.<\/p>\n\n\n\n
\n<\/div><\/div>\n\n\n\n\n<\/figure>\n\n\n\nDevelopment of brand assets<\/strong><\/h4>\n\n\n\nResources in the customer journey<\/strong>
Designing all possible communication resources that the target group encounters on the customer journey.<\/p>\n\n\n\nOnline<\/strong>
Technology, design, content for websites, socials, applications, motion graphics.<\/p>\n\n\n\nOffline<\/strong>
Magazines, brochures, books, infographics, furnishings, exhibition stands, events, corporate identity sets, packaging.<\/p>\n\n\n\n(Digital) Marketing Campaigns<\/strong>
Design and execute digital campaigns that strengthen the brand’s value proposition while addressing the needs and interests of stakeholders.<\/p>\n\n\n\n
\n<\/div><\/div>\n\n\n\n\n<\/figure>\n\n\n\nBrand communication<\/h4>\n\n\n\n
Brand messaging
<\/strong>Formulating clear and consistent messages that convincingly communicate the brand’s core values and value proposition in a way that resonates with the target audience and confirms the brand’s credibility.<\/p>\n\n\n\nStorytelling and -compass<\/strong>
Effective storytelling based on a customized storytelling compass, as a steering tool for clear communication to all stakeholders with reinforcement of positioning and profiling.<\/p>\n\n\n\nContent Strategy and Creation<\/strong>
Design and implement a content calendar that aligns with the brand\u2019s marketing objectives. This includes leveraging the various assets and creating a variety of content, such as blog posts, white papers, case studies, and videos, designed to share the brand story and drive engagement with the target audience. <\/p>\n\n\n\n
\n\n\n\n<\/figure>\n\n\n\nMarketingmateriaal<\/h4>\n\n\n\n
Sterk design begint bij strategie, maar komt tot leven in de uitwerking. In onze studio cre\u00ebren we online campagnepagina\u2019s, infographics, presentaties, drukwerk en meer. Alles in lijn met de merkidentiteit en gericht op impact. Klik hier voor voorbeelden van wat we maken.<\/a>
<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\nESG CSRD<\/h2>\n\n\n\n\n<\/figure>\n\n\n\nDesign ESG reporting<\/h4>\n\n\n\n
In collaboration with Workiva and ATC, we design reports that not only meet ESG requirements, but also clearly and convincingly present the company’s sustainability efforts.<\/p>\n\n\n\n
\n<\/div><\/div>\n\n\n\n\n<\/figure>\n\n\n\nSustainability communication<\/h4>\n\n\n\n
Creating a compelling sustainability vision or communication strategy that increases the involvement of all stakeholders and shows how sustainability values are integrated and lived within the organization.<\/p>\n\n\n\n
\n<\/div><\/div>\n\n\n\n\n<\/figure>\n\n\n\nCSRD compliance<\/strong><\/h4>\n\n\n\nWith our expertise in ESG reporting, we ensure that you comply with all CSRD (Corporate Sustainability Reporting Directive) regulations in 7 steps, resulting in thorough reports that meet the latest standards.<\/p>\n\n\n\n
\n<\/div><\/div>\n<\/div>\n\n\n\n\n\n<\/figure>\n\n\n\nImpact value proposition development<\/h4>\n\n\n\n
Defining and refining a value proposition that clearly links impact and growth, supported by concrete examples and evidence of successes.<\/p>\n\n\n\n
\n<\/div><\/div>\n\n\n\n\n<\/figure>\n\n\n\nInternal impact communication<\/h4>\n\n\n\n
Developing and implementing communication strategies within the organization to effectively communicate the impact of sustainability initiatives and involve employees in the ESG objectives.<\/p>\n\n\n\n
\n<\/div><\/div>\n<\/div>\n<\/div>\n\nAnnual reports<\/h2>\n\n\n\n\n<\/figure>\n\n\n\nOne stop shop for annual reports<\/h4>\n\n\n\n
A complete solution for the creation of annual reports. From the initial advice, content creation to project management, with the aim of a clear and impactful annual report. <\/p>\n\n\n\n
\n<\/div><\/div>\n<\/div>\n\n\n\n\n\n<\/figure>\n\n\n\nSoftware integration<\/strong><\/h4>\n\n\n\nIntegration of major platforms to simplify the process of creating annual reports, saving time and reducing errors.<\/p>\n\n\n\n
\n<\/div><\/div>\n<\/div>\n\n\n\n\n\n<\/figure>\n\n\n\nGraphic design of annual reports<\/h4>\n\n\n\n
Design visually appealing annual reports that are consistent with the brand identity and effectively communicate the company’s key information and achievements.<\/p>\n\n\n\n
\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n\n<\/figure>\n\n\n\nOur process<\/h4>\n\n\n\n\n- Advice and guidance<\/strong>
We advise and guide you on the desired content and format of your annual report using our step-by-step plan.<\/li>\n\n\n\n- Content development<\/strong>
We collect and develop the content for this annual report.<\/li>\n\n\n\n- Design and communication<\/strong>We determine the expressions for your annual report, take care of the design and communicate this report via your own and other desired media channels.<\/li>\n\n\n\n
- Evaluation and coordination<\/strong>We always evaluate what went well and what could be improved.<\/li>\n<\/ol>\n\n\n\n
\n<\/div><\/div>\n<\/div>\n\n\n\n<\/div>\n<\/div>\n\nMattmo’s five principles of good work<\/h2>\n\n\n\n\n<\/figure>\n\n\n\nRelevance<\/strong><\/h5>\n\n\n\nWhat we create must be relevant to you and your stakeholders.<\/p>\n\n\n\n
\n<\/div><\/div>\n<\/div>\n\n\n\n\n\n<\/figure>\n\n\n\nConviction<\/h5>\n\n\n\n
It must be convincing.<\/p>\n\n\n\n
\n<\/div><\/div>\n<\/div>\n\n\n\n\n\n<\/figure>\n\n\n\nCredibility<\/h5>\n\n\n\n
It must be credible, so it must match your profile.<\/p>\n\n\n\n
\n<\/div><\/div>\n<\/div>\n\n\n\n\n\n<\/figure>\n\n\n\nSize<\/h5>\n\n\n\n
It must be measured, less is usually more, especially given the amount of information coming our way.<\/p>\n\n\n\n
\n<\/div><\/div>\n<\/div>\n\n\n\n\n\n<\/figure>\n\n\n\nContextuality<\/h5>\n\n\n\n
The design must be contextually appropriate, or determine the context itself<\/p>\n\n\n\n
\n<\/div><\/div>\n<\/div>\n<\/div>\n\nWith this clear and structured approach we help you take your brand, ESG communication and annual reports to a higher level.<\/p>\n\n
<\/div>\n\nQuestions about this
contact<\/a><\/p>\n\n\n\n- \n\n
Uniwax<\/a><\/h5><\/div>\n\n\n![\"Uniwax\"](\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/Uniwax_header-image_01-1024x640-jpg.webp\" "\\"\\"")
<\/a><\/figure>\n<\/li>- \n\n
Northern Wonder<\/a><\/h5><\/div>\n\n\n![\"Northern](\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/33581a8a0d1a9749ddfc5a0a1516aa3113e5a00e-1024x512-jpg.webp\" "\\"\\"")
<\/a><\/figure>\n<\/li><\/ul><\/section>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Navigate through our extensive services and discover what we can do for you Would you like to experience what it is like to work with us? Start with a clear assignment. Below you will find an overview of services for which you can engage us. What are you interested in? Branding ESG CSRD Annual Reports… → Services<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":21,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2573","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/pages\/2573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/comments?post=2573"}],"version-history":[{"count":9,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/pages\/2573\/revisions"}],"predecessor-version":[{"id":6980,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/pages\/2573\/revisions\/6980"}],"wp:attachment":[{"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/media?parent=2573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/figure>\n\n\n\nMerk audit<\/h4>\n\n\n\n
Current Brand Status Evaluation<\/strong> Customer Perception Research<\/strong> Value Proposition Improvement<\/strong> Brand Archetype<\/strong> Naming<\/strong> Logo and corporate identity development<\/strong> Brand Identity Refresh<\/strong> Website-ontwerp Social media profiles<\/strong> Digital Marketing Campaigns<\/strong> Brand positioning<\/strong> Brand mission and vision<\/strong> Value Proposition Development<\/strong> Resources in the customer journey<\/strong> Online<\/strong> Offline<\/strong> (Digital) Marketing Campaigns<\/strong> Brand messaging Storytelling and -compass<\/strong> Content Strategy and Creation<\/strong> Sterk design begint bij strategie, maar komt tot leven in de uitwerking. In onze studio cre\u00ebren we online campagnepagina\u2019s, infographics, presentaties, drukwerk en meer. Alles in lijn met de merkidentiteit en gericht op impact. Klik hier voor voorbeelden van wat we maken.<\/a> In collaboration with Workiva and ATC, we design reports that not only meet ESG requirements, but also clearly and convincingly present the company’s sustainability efforts.<\/p>\n\n\n\n Creating a compelling sustainability vision or communication strategy that increases the involvement of all stakeholders and shows how sustainability values are integrated and lived within the organization.<\/p>\n\n\n\n With our expertise in ESG reporting, we ensure that you comply with all CSRD (Corporate Sustainability Reporting Directive) regulations in 7 steps, resulting in thorough reports that meet the latest standards.<\/p>\n\n\n\n Defining and refining a value proposition that clearly links impact and growth, supported by concrete examples and evidence of successes.<\/p>\n\n\n\n Developing and implementing communication strategies within the organization to effectively communicate the impact of sustainability initiatives and involve employees in the ESG objectives.<\/p>\n\n\n\n A complete solution for the creation of annual reports. From the initial advice, content creation to project management, with the aim of a clear and impactful annual report. <\/p>\n\n\n\n Integration of major platforms to simplify the process of creating annual reports, saving time and reducing errors.<\/p>\n\n\n\n Design visually appealing annual reports that are consistent with the brand identity and effectively communicate the company’s key information and achievements.<\/p>\n\n\n\n What we create must be relevant to you and your stakeholders.<\/p>\n\n\n\n It must be convincing.<\/p>\n\n\n\n It must be credible, so it must match your profile.<\/p>\n\n\n\n It must be measured, less is usually more, especially given the amount of information coming our way.<\/p>\n\n\n\n The design must be contextually appropriate, or determine the context itself<\/p>\n\n\n\n With this clear and structured approach we help you take your brand, ESG communication and annual reports to a higher level.<\/p>\n\n contact<\/a><\/p>\n\n Navigate through our extensive services and discover what we can do for you Would you like to experience what it is like to work with us? Start with a clear assignment. Below you will find an overview of services for which you can engage us. What are you interested in? Branding ESG CSRD Annual Reports… → Services<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":21,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2573","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/pages\/2573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/comments?post=2573"}],"version-history":[{"count":9,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/pages\/2573\/revisions"}],"predecessor-version":[{"id":6980,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/pages\/2573\/revisions\/6980"}],"wp:attachment":[{"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/media?parent=2573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
A thorough assessment of all existing brand assets and marketing materials to ensure they convey a relevant, consistent and credible value proposition.<\/p>\n\n\n\n
Investigating how customers and the wider public perceive the brand’s value proposition and whether it is considered relevant, authentic and credible.<\/p>\n\n\n\n
Proposals for improvements to strengthen the value proposition, with a focus on relevance, clarity and credibility, based on the above points.<\/p>\n\n\n\n
\n<\/div><\/div>\n\n\n\n<\/figure>\n\n\n\nBrand identity<\/h4>\n\n\n\n
Defining and integrating a specific brand archetype that serves as the foundation for all brand communications and strategies, giving the brand a unique and consistent character that is easily recognized and trusted by the target audience.<\/p>\n\n\n\n
The process of creating a powerful and catchy name that resonates with the chosen brand archetype, fostering a deeper emotional connection with the target audience.<\/p>\n\n\n\n
Mattmo develops strategy and visual identity in an integrated process. Designers and strategists work closely together and inspire each other. The translation of strategy into visual language is a specialism, in which every visual choice – from formality to image tone – seamlessly connects to the brand archetype. The visual identity includes logo, colour, typography, design language, photography and illustrations that together form one recognisable whole. This visual identity is recorded in a brand book to ensure consistency. This includes: <\/p>\n\n\n\n\n
To strengthen existing brand identity, improve connection with a changing audience, and rejuvenate overall brand perception, while maintaining core brand values and characteristics.<\/p>\n\n\n\n
\n<\/div><\/div>\n\n\n\n<\/figure>\n\n\n\nDigitale merkassets<\/h4>\n\n\n\n
<\/strong>Ontwikkelen van een website die niet alleen esthetisch aantrekkelijk is, maar die ook functioneel de waarden en het archetype van het merk weerspiegelt, wat bijdraagt aan een naadloze gebruikerservaring.<\/p>\n\n\n\n
Setting up and designing social media channels that are consistent with the brand identity.<\/p>\n\n\n\n
Design and execute digital campaigns that reinforce the brand’s value proposition while addressing the needs and interests of stakeholders.<\/p>\n\n\n\n
\n<\/div><\/div>\n<\/div>\n\n\n\n<\/figure>\n\n\n\nBrand strategy<\/h4>\n\n\n\n
Strategically positioning the brand in the market to acquire a unique position that aligns with a relevant, clear and credible value proposition.<\/p>\n\n\n\n
Formulating the long-term goals and purpose of the brand, focusing on strengthening the authenticity and credibility of the value proposition.<\/p>\n\n\n\n
Carefully defining a value proposition that is not only relevant and distinctive, but also consistent and credible across the board.<\/p>\n\n\n\n
\n<\/div><\/div>\n\n\n\n<\/figure>\n\n\n\nDevelopment of brand assets<\/strong><\/h4>\n\n\n\n
Designing all possible communication resources that the target group encounters on the customer journey.<\/p>\n\n\n\n
Technology, design, content for websites, socials, applications, motion graphics.<\/p>\n\n\n\n
Magazines, brochures, books, infographics, furnishings, exhibition stands, events, corporate identity sets, packaging.<\/p>\n\n\n\n
Design and execute digital campaigns that strengthen the brand’s value proposition while addressing the needs and interests of stakeholders.<\/p>\n\n\n\n
\n<\/div><\/div>\n\n\n\n<\/figure>\n\n\n\nBrand communication<\/h4>\n\n\n\n
<\/strong>Formulating clear and consistent messages that convincingly communicate the brand’s core values and value proposition in a way that resonates with the target audience and confirms the brand’s credibility.<\/p>\n\n\n\n
Effective storytelling based on a customized storytelling compass, as a steering tool for clear communication to all stakeholders with reinforcement of positioning and profiling.<\/p>\n\n\n\n
Design and implement a content calendar that aligns with the brand\u2019s marketing objectives. This includes leveraging the various assets and creating a variety of content, such as blog posts, white papers, case studies, and videos, designed to share the brand story and drive engagement with the target audience. <\/p>\n\n\n\n
\n\n\n\n<\/figure>\n\n\n\nMarketingmateriaal<\/h4>\n\n\n\n
<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\nESG CSRD<\/h2>\n\n
<\/figure>\n\n\n\nDesign ESG reporting<\/h4>\n\n\n\n
\n<\/div><\/div>\n\n\n\n<\/figure>\n\n\n\nSustainability communication<\/h4>\n\n\n\n
\n<\/div><\/div>\n\n\n\n<\/figure>\n\n\n\nCSRD compliance<\/strong><\/h4>\n\n\n\n
\n<\/div><\/div>\n<\/div>\n\n\n\n<\/figure>\n\n\n\nImpact value proposition development<\/h4>\n\n\n\n
\n<\/div><\/div>\n\n\n\n<\/figure>\n\n\n\nInternal impact communication<\/h4>\n\n\n\n
\n<\/div><\/div>\n<\/div>\n<\/div>\n\nAnnual reports<\/h2>\n\n
<\/figure>\n\n\n\nOne stop shop for annual reports<\/h4>\n\n\n\n
\n<\/div><\/div>\n<\/div>\n\n\n\n<\/figure>\n\n\n\nSoftware integration<\/strong><\/h4>\n\n\n\n
\n<\/div><\/div>\n<\/div>\n\n\n\n<\/figure>\n\n\n\nGraphic design of annual reports<\/h4>\n\n\n\n
\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<\/figure>\n\n\n\nOur process<\/h4>\n\n\n\n
\n
We advise and guide you on the desired content and format of your annual report using our step-by-step plan.<\/li>\n\n\n\n
We collect and develop the content for this annual report.<\/li>\n\n\n\n
\n<\/div><\/div>\n<\/div>\n\n\n\nMattmo’s five principles of good work<\/h2>\n\n
<\/figure>\n\n\n\nRelevance<\/strong><\/h5>\n\n\n\n
\n<\/div><\/div>\n<\/div>\n\n\n\n<\/figure>\n\n\n\nConviction<\/h5>\n\n\n\n
\n<\/div><\/div>\n<\/div>\n\n\n\n<\/figure>\n\n\n\nCredibility<\/h5>\n\n\n\n
\n<\/div><\/div>\n<\/div>\n\n\n\n<\/figure>\n\n\n\nSize<\/h5>\n\n\n\n
\n<\/div><\/div>\n<\/div>\n\n\n\n<\/figure>\n\n\n\nContextuality<\/h5>\n\n\n\n
\n<\/div><\/div>\n<\/div>\n<\/div>\n\nQuestions about this
Uniwax<\/a><\/h5><\/div>\n\n\n
<\/a><\/figure>\n<\/li>Northern Wonder<\/a><\/h5><\/div>\n\n\n
<\/a><\/figure>\n<\/li><\/ul><\/section>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"