- \n
- PostNL’s upstream value chain, including hiring of personnel, deployment of transport assets, data, and partnerships.<\/li>\n\n\n\n
- PostNL’s own operations and processes, traditional mail, parcels, and e-commerce. These are offered both physically and increasingly digitally and via the cloud. <\/li>\n\n\n\n
- The downstream value chain with PostNL\u2019s customers and \u2018beyond customers\u2019, but also other stakeholders, including shareholders and society.<\/li>\n<\/ul>\n\n
All these elements had to be recognizable, coherent, and visible in the correct order \u2014 without overwhelming the reader with complexity. The metaphor of a road was chosen to effectively visualize all relevant items. <\/p>\n\n
\n\n![\"\"](\"https:\/\/mattmo.nl\/wp-content\/uploads\/2025\/05\/01-1-1024x724.png\" "\\"\\"")
<\/figure>\n<\/div>\n\n\n\n\n![\"\"](\"https:\/\/mattmo.nl\/wp-content\/uploads\/2025\/05\/PostNL_CSRD_Breedbeeld_01a-1024x640.png\" "\\"\\"")
<\/figure>\n<\/div>\n\n\n\n\n![\"\"](\"https:\/\/mattmo.nl\/wp-content\/uploads\/2025\/05\/02-1-1024x724.png\" "\\"\\"")
<\/figure>\n<\/div>\n\n\n\n\n![\"\"](\"https:\/\/mattmo.nl\/wp-content\/uploads\/2025\/05\/PostNL_CSRD_Breedbeeld_01b-1024x640.png\" "\\"\\"")
<\/figure>\n<\/div>\n<\/div><\/div><\/figure><\/div>\n\n<\/div>\n\n“We were looking for a way to visualize in a single coherent image how our value chain relates to the impacts, risks, and opportunities we identified from our dual materiality analysis. Mattmo assembled a multidisciplinary team consisting of a sustainability expert, communications strategist, and designer, and in a number of sessions, we managed to translate that abstract story into a visual that makes it understandable and recognizable to our stakeholders.”<\/strong><\/em>
<\/div>\n\nWhy this infographic works so well<\/h2>\n\n
Why this infographic works so well<\/strong>
- \n
- Which sources and resources form the basis<\/li>\n\n\n\n
- How PostNL\u2019s core activities add value<\/li>\n\n\n\n
- What outcomes and effects that produces, both financial and societal<\/li>\n<\/ul>\n\n
Thanks to visual hierarchy, use of color, and clear iconography, the infographic is intuitively readable. At a glance, it becomes clear how PostNL interacts with its suppliers, customers, and other stakeholders \u2014 from mail and parcel delivery, e-commerce, and digital services to social engagement and sustainability. <\/p>\n\n
From strategic themes to societal impact<\/h2>\n\n
The infographic maps not only the logistics chain, but also broader themes such as:<\/p>\n\n
- \n
- Sustainability (for example CO\u2082 reduction and sustainable urban logistics)<\/li>\n\n\n\n
- Digital transformation<\/li>\n\n\n\n
- Customer focus and innovation<\/li>\n\n\n\n
- Responsible employership and diversity<\/li>\n<\/ul>\n\n
In this way, the picture bridges the gap between operational activities and strategic ambitions, something that is precisely lacking in many traditional annual reports.<\/p>\n\n
The power of visual storytelling in annual reports<\/h2>\n\n
More and more organizations want to not only present data in their reporting, but also tell their story visually.
At Mattmo we believe that good visual storytelling is indispensable in modern corporate communication. A strong infographic makes connections visible, invites depth and increases involvement with the content. <\/p>\n\n
Make your strategy visible at a glance?<\/h2>\n\n
Would you like to visualize your strategy, value creation, and impact clearly and attractively, just like PostNL?
\ud83d\udcd6 View the PostNL value chain in the 2024 annual report here: PostNL value chain infographic<\/a><\/p>\n\n
Would you also like to work on a visually strong and strategically clear report? Contact us. Together, we make your impact visible. <\/strong><\/p>\n\n
<\/div>\n\nQuestions about this
or that?<\/h2>\n\ncontact<\/a><\/p>\n\n
\n\n- \n\n
Felison<\/a><\/h5><\/div>\n\n\n
![\"Felison\"](\"https:\/\/mattmo.nl\/wp-content\/uploads\/2026\/06\/Felison-case_cover_01-1024x724.png\" "\\"\\"")
<\/a><\/figure>\n<\/li>- \n\n
AMARA<\/a><\/h5><\/div>\n\n\n
![\"AMARA\"](\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/08\/d18065ea2ccb578b5c2bc4ed8181f6a2dc355018-1024x512.jpg\" "\\"\\"")
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