{"id":2643,"date":"2024-01-28T15:04:22","date_gmt":"2024-01-28T14:04:22","guid":{"rendered":"https:\/\/mattmo.nl\/cases\/world-food-center\/"},"modified":"2025-12-29T03:04:59","modified_gmt":"2025-12-29T02:04:59","slug":"world-food-center","status":"publish","type":"cases","link":"https:\/\/mattmo.nl\/en\/cases\/world-food-center\/","title":{"rendered":"World Food Center"},"content":{"rendered":"\n<p>In Ede, in the Foodvalley region and close to Wageningen University &amp; Research, the former Maurits Zuid barracks site is being transformed into the food meeting place in the Netherlands: the World Food Center.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"World Food Center\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/8DNavYBqWZg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p>A place where companies and organizations establish themselves, where visitors can learn everything about our food in a playful way and where people live, work and come home. Here, makers, companies and organizations, from start-ups to veterans, show their food innovations to a wide audience and fruitful collaborations blossom. A place where food is central and the breathtaking nature of the Veluwe literally enters the area.  <\/p>\n\n<div class=\"wp-block-cloudcatch-splide-carousel alignfull wp-block-splide-carousel__container\"><figure class=\"wp-block-splide-carousel splide\" data-splide=\"{&quot;type&quot;:&quot;slide&quot;,&quot;perPage&quot;:1,&quot;speed&quot;:&quot;400&quot;,&quot;gap&quot;:&quot;0px&quot;,&quot;fixedWidth&quot;:&quot;&quot;,&quot;autoWidth&quot;:false,&quot;perMove&quot;:1,&quot;direction&quot;:&quot;ltr&quot;,&quot;fixedHeight&quot;:&quot;40vw&quot;,&quot;height&quot;:&quot;40vw&quot;,&quot;arrows&quot;:true,&quot;pagination&quot;:true,&quot;autoplay&quot;:false,&quot;interval&quot;:&quot;5000&quot;,&quot;pauseOnHover&quot;:true,&quot;mediaQuery&quot;:&quot;max&quot;,&quot;breakpoints&quot;:{}}\" data-splide-extensions=\"{&quot;autoScroll&quot;:false,&quot;urlHash&quot;:false,&quot;grid&quot;:false}\"><div class=\"wp-block-splide-carousel__track splide__track\"><div class=\"wp-block-splide-carousel__list splide__list\">\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide is-vertically-aligned-center\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" src=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/35c5346432bdc3ff811ceb4b85796b020bcb6afd.jpg\" alt=\"World Food Center logo \" class=\"wp-image-1698\" title=\"\" srcset=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/35c5346432bdc3ff811ceb4b85796b020bcb6afd.jpg 960w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/35c5346432bdc3ff811ceb4b85796b020bcb6afd-300x200.jpg 300w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/35c5346432bdc3ff811ceb4b85796b020bcb6afd-768x512.jpg 768w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/35c5346432bdc3ff811ceb4b85796b020bcb6afd-600x400.jpg 600w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/35c5346432bdc3ff811ceb4b85796b020bcb6afd-900x600.jpg 900w\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide is-vertically-aligned-center\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" src=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/da28981399d9be027dc8f57ffd1cc300edc3dc65.jpg\" alt=\"sfeerbeeld\" class=\"wp-image-1701\" title=\"\" srcset=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/da28981399d9be027dc8f57ffd1cc300edc3dc65.jpg 960w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/da28981399d9be027dc8f57ffd1cc300edc3dc65-300x200.jpg 300w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/da28981399d9be027dc8f57ffd1cc300edc3dc65-768x512.jpg 768w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/da28981399d9be027dc8f57ffd1cc300edc3dc65-600x400.jpg 600w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/da28981399d9be027dc8f57ffd1cc300edc3dc65-900x600.jpg 900w\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide is-vertically-aligned-center\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" src=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/39cf8812518194b251c0e87e510dbf984dfad382.jpg\" alt=\"sfeerbeeld\" class=\"wp-image-1702\" title=\"\" srcset=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/39cf8812518194b251c0e87e510dbf984dfad382.jpg 960w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/39cf8812518194b251c0e87e510dbf984dfad382-300x200.jpg 300w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/39cf8812518194b251c0e87e510dbf984dfad382-768x512.jpg 768w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/39cf8812518194b251c0e87e510dbf984dfad382-600x400.jpg 600w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/39cf8812518194b251c0e87e510dbf984dfad382-900x600.jpg 900w\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div><\/figure><\/div>\n\n<p>Mattmo was asked to contribute to the positioning and strategy of the area because Mattmo has a lot of experience in food and real estate development processes.<\/p>\n\n<p>Mattmo created the strategy, visual identity with associated resources such as film, brochure, etc. <\/p>\n\n<div class=\"wp-block-cloudcatch-splide-carousel alignfull wp-block-splide-carousel__container\"><figure class=\"wp-block-splide-carousel splide\" data-splide=\"{&quot;type&quot;:&quot;slide&quot;,&quot;perPage&quot;:1,&quot;speed&quot;:&quot;400&quot;,&quot;gap&quot;:&quot;0px&quot;,&quot;fixedWidth&quot;:&quot;&quot;,&quot;autoWidth&quot;:false,&quot;perMove&quot;:1,&quot;direction&quot;:&quot;ltr&quot;,&quot;fixedHeight&quot;:&quot;40vw&quot;,&quot;height&quot;:&quot;40vw&quot;,&quot;arrows&quot;:true,&quot;pagination&quot;:true,&quot;autoplay&quot;:false,&quot;interval&quot;:&quot;5000&quot;,&quot;pauseOnHover&quot;:true,&quot;mediaQuery&quot;:&quot;max&quot;,&quot;breakpoints&quot;:{}}\" data-splide-extensions=\"{&quot;autoScroll&quot;:false,&quot;urlHash&quot;:false,&quot;grid&quot;:false}\"><div class=\"wp-block-splide-carousel__track splide__track\"><div class=\"wp-block-splide-carousel__list splide__list\">\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide is-vertically-aligned-center\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" src=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/966340c28473a4b7ac65c02f13e1800b7ac4d531.jpg\" alt=\"Magazine\" class=\"wp-image-1706\" title=\"\" srcset=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/966340c28473a4b7ac65c02f13e1800b7ac4d531.jpg 960w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/966340c28473a4b7ac65c02f13e1800b7ac4d531-300x200.jpg 300w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/966340c28473a4b7ac65c02f13e1800b7ac4d531-768x512.jpg 768w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/966340c28473a4b7ac65c02f13e1800b7ac4d531-600x400.jpg 600w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/966340c28473a4b7ac65c02f13e1800b7ac4d531-900x600.jpg 900w\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide is-vertically-aligned-center\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" src=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/d140f06cc4fee05c88d799abfa95f20f3363c9ce.jpg\" alt=\"Magazine\" class=\"wp-image-1707\" title=\"\" srcset=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/d140f06cc4fee05c88d799abfa95f20f3363c9ce.jpg 960w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/d140f06cc4fee05c88d799abfa95f20f3363c9ce-300x200.jpg 300w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/d140f06cc4fee05c88d799abfa95f20f3363c9ce-768x512.jpg 768w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/d140f06cc4fee05c88d799abfa95f20f3363c9ce-600x400.jpg 600w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/d140f06cc4fee05c88d799abfa95f20f3363c9ce-900x600.jpg 900w\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cloudcatch-splide-carousel-item wp-block-splide-carousel__slide splide__slide is-vertically-aligned-center\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" src=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/73ae9210f26d6d23fee556f2063cb90556e0b439.jpg\" alt=\"Magazine\" class=\"wp-image-1708\" title=\"\" srcset=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/73ae9210f26d6d23fee556f2063cb90556e0b439.jpg 960w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/73ae9210f26d6d23fee556f2063cb90556e0b439-300x200.jpg 300w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/73ae9210f26d6d23fee556f2063cb90556e0b439-768x512.jpg 768w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/73ae9210f26d6d23fee556f2063cb90556e0b439-600x400.jpg 600w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/05\/73ae9210f26d6d23fee556f2063cb90556e0b439-900x600.jpg 900w\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div><\/figure><\/div>\n\n<p>The World Food Center area is being developed by the municipality of Ede and WFC Development B.V., a collaboration between BPD (Bouwfonds Property Development), Green Real Estate B.V. and Van Wijnen Groep N.V.<\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading h1 noline has-black-color has-text-color has-link-color wp-elements-35b6219c5641f8cbcb64ffb3e15f2b7d\">Questions about this <br\/>or that?<\/h2>\n\n<p class=\"click\" style=\"text-transform:uppercase\"><a href=\"https:\/\/mattmo.nl\/en\/contact\/\">contact<\/a><\/p>\n\n<div class=\"wp-block-columns alignfull preprefooter is-style-default is-layout-flex wp-container-core-columns-is-layout-ed5226f6 wp-block-columns-is-layout-flex\" id=\"preprefooter\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<section class=\"wp-block-query alignwide randblock is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-2 alignfull wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-17361a50 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-3201 cases type-cases status-publish has-post-thumbnail hentry client-amara-en case-types-branding-en-2 entry\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\"><h5 style=\"text-transform:uppercase;\" class=\"wp-block-post-title\"><a href=\"https:\/\/mattmo.nl\/en\/cases\/amara\/\" target=\"_self\" >AMARA<\/a><\/h5><\/div>\n\n\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/mattmo.nl\/en\/cases\/amara\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"375\" src=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/08\/d18065ea2ccb578b5c2bc4ed8181f6a2dc355018-1024x512.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"AMARA\" style=\"width:100%;height:50%;max-width:1920px;object-fit:cover;\" srcset=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/08\/d18065ea2ccb578b5c2bc4ed8181f6a2dc355018-1024x512.jpg 1024w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/08\/d18065ea2ccb578b5c2bc4ed8181f6a2dc355018-300x150.jpg 300w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/08\/d18065ea2ccb578b5c2bc4ed8181f6a2dc355018-768x384.jpg 768w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/08\/d18065ea2ccb578b5c2bc4ed8181f6a2dc355018-1536x768.jpg 1536w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/08\/d18065ea2ccb578b5c2bc4ed8181f6a2dc355018-600x300.jpg 600w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/08\/d18065ea2ccb578b5c2bc4ed8181f6a2dc355018-1200x600.jpg 1200w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/08\/d18065ea2ccb578b5c2bc4ed8181f6a2dc355018-1280x640.jpg 1280w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/08\/d18065ea2ccb578b5c2bc4ed8181f6a2dc355018-1568x784.jpg 1568w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/08\/d18065ea2ccb578b5c2bc4ed8181f6a2dc355018.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"\"><\/a><\/figure>\n<\/li><li class=\"wp-block-post post-2645 cases type-cases status-publish has-post-thumbnail hentry client-cartess-en case-types-concepts-en-2 entry\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\"><h5 style=\"text-transform:uppercase;\" class=\"wp-block-post-title\"><a href=\"https:\/\/mattmo.nl\/en\/cases\/cartess-utrecht\/\" target=\"_self\" >Cartess, Utrecht<\/a><\/h5><\/div>\n\n\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/mattmo.nl\/en\/cases\/cartess-utrecht\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"375\" src=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/fe544d5f4455c4d904721d26371b47f3706dd86e-1024x512-jpg.webp\" class=\"attachment-large size-large wp-post-image\" alt=\"Cartess, Utrecht\" style=\"width:100%;height:50%;max-width:1920px;object-fit:cover;\" srcset=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/fe544d5f4455c4d904721d26371b47f3706dd86e-1024x512-jpg.webp 1024w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/fe544d5f4455c4d904721d26371b47f3706dd86e-300x150-jpg.webp 300w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/fe544d5f4455c4d904721d26371b47f3706dd86e-768x384-jpg.webp 768w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/fe544d5f4455c4d904721d26371b47f3706dd86e-1536x768.jpg 1536w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/fe544d5f4455c4d904721d26371b47f3706dd86e-600x300.jpg 600w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/fe544d5f4455c4d904721d26371b47f3706dd86e-1200x600.jpg 1200w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/fe544d5f4455c4d904721d26371b47f3706dd86e-1280x640.jpg 1280w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/fe544d5f4455c4d904721d26371b47f3706dd86e-1568x784.jpg 1568w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/fe544d5f4455c4d904721d26371b47f3706dd86e-jpg.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"\"><\/a><\/figure>\n<\/li><\/ul><\/section>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In Ede, in the Foodvalley region and close to Wageningen University &amp; Research, the former Maurits Zuid barracks site is being transformed into the food meeting place in the Netherlands: the World Food Center.<\/p>\n","protected":false},"author":1,"featured_media":2320,"menu_order":26,"comment_status":"closed","ping_status":"open","template":"","tags":[],"client":[160],"case-types":[67],"class_list":["post-2643","cases","type-cases","status-publish","has-post-thumbnail","hentry","client-world-food-center-en","case-types-branding-en-2","entry"],"_links":{"self":[{"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/cases\/2643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/types\/cases"}],"author":[{"embeddable":true,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/comments?post=2643"}],"version-history":[{"count":3,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/cases\/2643\/revisions"}],"predecessor-version":[{"id":6202,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/cases\/2643\/revisions\/6202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/media\/2320"}],"wp:attachment":[{"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/media?parent=2643"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/tags?post=2643"},{"taxonomy":"client","embeddable":true,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/client?post=2643"},{"taxonomy":"case-types","embeddable":true,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/case-types?post=2643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}