{"id":2641,"date":"2024-01-10T11:17:26","date_gmt":"2024-01-10T10:17:26","guid":{"rendered":"https:\/\/mattmo.nl\/cases\/northern-wonder\/"},"modified":"2026-04-02T11:04:46","modified_gmt":"2026-04-02T09:04:46","slug":"northern-wonder","status":"publish","type":"cases","link":"https:\/\/mattmo.nl\/en\/cases\/northern-wonder\/","title":{"rendered":"Northern Wonder"},"content":{"rendered":"\n<p class=\"intro\">At Northern Wonder they make coffee from non-tropical ingredients, so without coffee beans. With their innovation they want to combat the deforestation of tropical rainforests, without having to compromise on the usual and beloved cup of coffee. <\/p>\n\n<p>They work closely with Wageningen University &amp; Research and leading food technology partners to find answers to their big question: which molecules are promising building blocks to imitate the characteristic coffee taste? They want to transform the coffee market: not better coffee, but coffee-free coffee that cannot be distinguished from the real thing. This way we can continue to enjoy our beloved coffee rituals, but without the aftertaste of deforestation.  <\/p>\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"511\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/8fb32a651ad070dc395961bc7ba055448bf90f03-1024x511.png\" alt=\"verpakkingen\" class=\"wp-image-2134\" title=\"\" srcset=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/8fb32a651ad070dc395961bc7ba055448bf90f03-1024x511.png 1024w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/8fb32a651ad070dc395961bc7ba055448bf90f03-300x150.png 300w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/8fb32a651ad070dc395961bc7ba055448bf90f03-768x383.png 768w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/8fb32a651ad070dc395961bc7ba055448bf90f03-1536x767.png 1536w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/8fb32a651ad070dc395961bc7ba055448bf90f03-600x299.png 600w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/8fb32a651ad070dc395961bc7ba055448bf90f03-1202x600.png 1202w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/8fb32a651ad070dc395961bc7ba055448bf90f03-1280x639.png 1280w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/8fb32a651ad070dc395961bc7ba055448bf90f03-1568x783.png 1568w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/8fb32a651ad070dc395961bc7ba055448bf90f03.png 1587w\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" src=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/7f34449f14af23ba0e1f3dafbf3f61b3237ce6b1.jpg\" alt=\"Tasting\" class=\"wp-image-2130\" title=\"\" srcset=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/7f34449f14af23ba0e1f3dafbf3f61b3237ce6b1.jpg 960w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/7f34449f14af23ba0e1f3dafbf3f61b3237ce6b1-300x200.jpg 300w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/7f34449f14af23ba0e1f3dafbf3f61b3237ce6b1-768x512.jpg 768w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/7f34449f14af23ba0e1f3dafbf3f61b3237ce6b1-600x400.jpg 600w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/7f34449f14af23ba0e1f3dafbf3f61b3237ce6b1-900x600.jpg 900w\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" src=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/5378ae01c2a7c7ba2c968289ea1b5692238fca99-768x1024.jpg\" alt=\"Northern Wonder CEO David Klingen\" class=\"wp-image-2131\" title=\"\" srcset=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/5378ae01c2a7c7ba2c968289ea1b5692238fca99-768x1024.jpg 768w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/5378ae01c2a7c7ba2c968289ea1b5692238fca99-225x300.jpg 225w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/5378ae01c2a7c7ba2c968289ea1b5692238fca99-600x800.jpg 600w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/5378ae01c2a7c7ba2c968289ea1b5692238fca99-450x600.jpg 450w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/5378ae01c2a7c7ba2c968289ea1b5692238fca99-300x400.jpg 300w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/5378ae01c2a7c7ba2c968289ea1b5692238fca99.jpg 960w\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" src=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/6f7edd41d27089bf45f2fef102e9408c23c68877.jpg\" alt=\"Koffie\" class=\"wp-image-2129\" title=\"\" srcset=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/6f7edd41d27089bf45f2fef102e9408c23c68877.jpg 960w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/6f7edd41d27089bf45f2fef102e9408c23c68877-300x200.jpg 300w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/6f7edd41d27089bf45f2fef102e9408c23c68877-768x512.jpg 768w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/6f7edd41d27089bf45f2fef102e9408c23c68877-600x400.jpg 600w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/6f7edd41d27089bf45f2fef102e9408c23c68877-900x600.jpg 900w\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/109627d58f25f05e31bfdeb714264727e5cefa00-1024x512.png\" alt=\"in de winkel\" class=\"wp-image-2132\" title=\"\" srcset=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/109627d58f25f05e31bfdeb714264727e5cefa00-1024x512.png 1024w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/109627d58f25f05e31bfdeb714264727e5cefa00-300x150.png 300w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/109627d58f25f05e31bfdeb714264727e5cefa00-768x384.png 768w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/109627d58f25f05e31bfdeb714264727e5cefa00-1536x768.png 1536w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/109627d58f25f05e31bfdeb714264727e5cefa00-600x300.png 600w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/109627d58f25f05e31bfdeb714264727e5cefa00-1200x600.png 1200w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/109627d58f25f05e31bfdeb714264727e5cefa00-1280x640.png 1280w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/109627d58f25f05e31bfdeb714264727e5cefa00-1568x784.png 1568w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/109627d58f25f05e31bfdeb714264727e5cefa00.png 1920w\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>At Northern Wonder they make coffee from non-tropical ingredients, so without coffee beans. With their innovation they want to combat the deforestation of tropical rainforests, without having to compromise on the usual and beloved cup of coffee. They work closely with Wageningen University &amp; Research and leading food technology partners to find answers to their&hellip; <a class=\"more-link\" href=\"https:\/\/mattmo.nl\/en\/cases\/northern-wonder\/\">&rarr; <span class=\"screen-reader-text\">Northern Wonder<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2408,"menu_order":44,"comment_status":"open","ping_status":"open","template":"","tags":[],"client":[164],"case-types":[67],"class_list":["post-2641","cases","type-cases","status-publish","has-post-thumbnail","hentry","client-northern-wonder-en","case-types-branding-en-2","entry"],"_links":{"self":[{"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/cases\/2641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/types\/cases"}],"author":[{"embeddable":true,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/comments?post=2641"}],"version-history":[{"count":3,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/cases\/2641\/revisions"}],"predecessor-version":[{"id":5999,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/cases\/2641\/revisions\/5999"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/media\/2408"}],"wp:attachment":[{"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/media?parent=2641"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/tags?post=2641"},{"taxonomy":"client","embeddable":true,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/client?post=2641"},{"taxonomy":"case-types","embeddable":true,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/case-types?post=2641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}