{"id":2635,"date":"2024-03-26T14:42:56","date_gmt":"2024-03-26T13:42:56","guid":{"rendered":"https:\/\/mattmo.nl\/cases\/basic-fit\/"},"modified":"2025-10-02T16:25:04","modified_gmt":"2025-10-02T14:25:04","slug":"basic-fit","status":"publish","type":"cases","link":"https:\/\/mattmo.nl\/en\/cases\/basic-fit\/","title":{"rendered":"Basic-Fit"},"content":{"rendered":"\n<p class=\"intro\">Since 2017, Mattmo Creative has been the creative partner and producer for the annual reports of Basic-Fit, the &#8216;value-for-money&#8217; fitness brand with more than 1,500 clubs and 4 million members in Europe.<\/p>\n\n<p>In line with Basic-Fit&#8217;s corporate identity, the mission &#8216;make fitness available to everyone in Europe&#8217; is brought to life with clear tables, graphs and infographics. Various infographics for, among other things, the value creation model, impact and sustainability are combined with more readable tables, an upgrade of the typography and space for &#8216;short copy&#8217; and sections for storytelling.<\/p>\n\n<p>The content of is collected on the platform of our valued partner Tangelo, allowing changes to be implemented and reviewed quickly, resulting in a consistent report. This way, the data integrity and the report meets all requirements and the ESEF version can also be easily created.<\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/7b1b6bdba589dd4442add39a8bb8b59ff4150fe3-1024x512.png\" alt=\"Annual Report 2017\" class=\"wp-image-393\" title=\"\" srcset=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/7b1b6bdba589dd4442add39a8bb8b59ff4150fe3-1024x512.png 1024w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/7b1b6bdba589dd4442add39a8bb8b59ff4150fe3-300x150.png 300w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/7b1b6bdba589dd4442add39a8bb8b59ff4150fe3-768x384.png 768w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/7b1b6bdba589dd4442add39a8bb8b59ff4150fe3-600x300.png 600w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/7b1b6bdba589dd4442add39a8bb8b59ff4150fe3-1200x600.png 1200w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/7b1b6bdba589dd4442add39a8bb8b59ff4150fe3-1280x640.png 1280w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/7b1b6bdba589dd4442add39a8bb8b59ff4150fe3-1536x768.png 1536w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/7b1b6bdba589dd4442add39a8bb8b59ff4150fe3-1568x784.png 1568w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/7b1b6bdba589dd4442add39a8bb8b59ff4150fe3.png 1920w\" \/><\/figure>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" src=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/7fbc4ab81960579bc72876873034eeccf3e50b69-768x1024.jpeg\" alt=\"Annual Report 2017\" class=\"wp-image-395\" title=\"\" srcset=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/7fbc4ab81960579bc72876873034eeccf3e50b69-768x1024.jpeg 768w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/7fbc4ab81960579bc72876873034eeccf3e50b69-225x300.jpeg 225w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/7fbc4ab81960579bc72876873034eeccf3e50b69-600x800.jpeg 600w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/7fbc4ab81960579bc72876873034eeccf3e50b69-450x600.jpeg 450w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/7fbc4ab81960579bc72876873034eeccf3e50b69.jpeg 960w\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" src=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/f6d4d71b46b011b3e9d54a087e58c603f213c7a5.png\" alt=\"Annual Report 2017\" class=\"wp-image-394\" title=\"\" srcset=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/f6d4d71b46b011b3e9d54a087e58c603f213c7a5.png 960w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/f6d4d71b46b011b3e9d54a087e58c603f213c7a5-300x200.png 300w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/f6d4d71b46b011b3e9d54a087e58c603f213c7a5-768x512.png 768w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/f6d4d71b46b011b3e9d54a087e58c603f213c7a5-600x400.png 600w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/f6d4d71b46b011b3e9d54a087e58c603f213c7a5-900x600.png 900w\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" src=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/dedbcb2ddda7d08991b086f5a17a827729d23d3c.png\" alt=\"Annual Report 2017\" class=\"wp-image-396\" title=\"\" srcset=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/dedbcb2ddda7d08991b086f5a17a827729d23d3c.png 960w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/dedbcb2ddda7d08991b086f5a17a827729d23d3c-300x200.png 300w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/dedbcb2ddda7d08991b086f5a17a827729d23d3c-768x512.png 768w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/dedbcb2ddda7d08991b086f5a17a827729d23d3c-600x400.png 600w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/dedbcb2ddda7d08991b086f5a17a827729d23d3c-900x600.png 900w\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading h1 noline has-black-color has-text-color has-link-color wp-elements-35b6219c5641f8cbcb64ffb3e15f2b7d\">Questions about this <br\/>or that?<\/h2>\n\n<p class=\"click\" style=\"text-transform:uppercase\"><a href=\"https:\/\/mattmo.nl\/en\/contact\/\">contact<\/a><\/p>\n\n<div class=\"wp-block-columns alignfull preprefooter is-style-default is-layout-flex wp-container-core-columns-is-layout-ed5226f6 wp-block-columns-is-layout-flex\" id=\"preprefooter\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<section class=\"wp-block-query alignwide randblock is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-2 alignfull wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-17361a50 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-2639 cases type-cases status-publish has-post-thumbnail hentry client-ron-gastrobar-en case-types-branding-en-2 entry\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\"><h5 style=\"text-transform:uppercase;\" class=\"wp-block-post-title\"><a href=\"https:\/\/mattmo.nl\/en\/cases\/ron-gastrobar\/\" target=\"_self\" >Ron Gastrobar<\/a><\/h5><\/div>\n\n\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/mattmo.nl\/en\/cases\/ron-gastrobar\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/omslag-1024x683.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Ron Gastrobar\" style=\"width:100%;height:66.67%;max-width:5472px;object-fit:cover;\" srcset=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/omslag-1024x683.jpg 1024w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/omslag-300x200.jpg 300w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/omslag-768x512.jpg 768w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/omslag-600x400.jpg 600w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/omslag-900x600.jpg 900w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/omslag-1280x853.jpg 1280w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/omslag-1920x1280.jpg 1920w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/omslag-1536x1024.jpg 1536w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/omslag-2048x1365.jpg 2048w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/04\/omslag-1568x1045.jpg 1568w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"\"><\/a><\/figure>\n<\/li><li class=\"wp-block-post post-2641 cases type-cases status-publish has-post-thumbnail hentry client-northern-wonder-en case-types-branding-en-2 entry\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\"><h5 style=\"text-transform:uppercase;\" class=\"wp-block-post-title\"><a href=\"https:\/\/mattmo.nl\/en\/cases\/northern-wonder\/\" target=\"_self\" >Northern Wonder<\/a><\/h5><\/div>\n\n\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/mattmo.nl\/en\/cases\/northern-wonder\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"375\" src=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/33581a8a0d1a9749ddfc5a0a1516aa3113e5a00e-1024x512-jpg.webp\" class=\"attachment-large size-large wp-post-image\" alt=\"Northern Wonder\" style=\"width:100%;height:50%;max-width:1920px;object-fit:cover;\" srcset=\"https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/33581a8a0d1a9749ddfc5a0a1516aa3113e5a00e-1024x512-jpg.webp 1024w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/33581a8a0d1a9749ddfc5a0a1516aa3113e5a00e-300x150-jpg.webp 300w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/33581a8a0d1a9749ddfc5a0a1516aa3113e5a00e-768x384-jpg.webp 768w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/33581a8a0d1a9749ddfc5a0a1516aa3113e5a00e-1536x768.jpg 1536w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/33581a8a0d1a9749ddfc5a0a1516aa3113e5a00e-600x300.jpg 600w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/33581a8a0d1a9749ddfc5a0a1516aa3113e5a00e-1200x600.jpg 1200w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/33581a8a0d1a9749ddfc5a0a1516aa3113e5a00e-1280x640.jpg 1280w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/33581a8a0d1a9749ddfc5a0a1516aa3113e5a00e-1568x784.jpg 1568w, https:\/\/mattmo.nl\/wp-content\/uploads\/2024\/06\/33581a8a0d1a9749ddfc5a0a1516aa3113e5a00e-jpg.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"\"><\/a><\/figure>\n<\/li><\/ul><\/section>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Since 2017, Mattmo Creative has been the creative partner and producer for the annual reports of Basic-Fit, the &#8216;value-for-money&#8217; fitness brand with more than 1,500 clubs and 4 million members in Europe. In line with Basic-Fit&#8217;s corporate identity, the mission &#8216;make fitness available to everyone in Europe&#8217; is brought to life with clear tables, graphs&hellip; <a class=\"more-link\" href=\"https:\/\/mattmo.nl\/en\/cases\/basic-fit\/\">&rarr; <span class=\"screen-reader-text\">Basic-Fit<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":5223,"menu_order":27,"comment_status":"closed","ping_status":"open","template":"","tags":[],"client":[157],"case-types":[70],"class_list":["post-2635","cases","type-cases","status-publish","has-post-thumbnail","hentry","client-basic-fit-en","case-types-annual-reports","entry"],"_links":{"self":[{"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/cases\/2635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/types\/cases"}],"author":[{"embeddable":true,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/comments?post=2635"}],"version-history":[{"count":4,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/cases\/2635\/revisions"}],"predecessor-version":[{"id":5624,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/cases\/2635\/revisions\/5624"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/media\/5223"}],"wp:attachment":[{"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/media?parent=2635"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/tags?post=2635"},{"taxonomy":"client","embeddable":true,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/client?post=2635"},{"taxonomy":"case-types","embeddable":true,"href":"https:\/\/mattmo.nl\/en\/wp-json\/wp\/v2\/case-types?post=2635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}