We’re delighted to be featured in The New Yorker’s latest piece, “New York Is a Pickle Kind of Town,” inspired by the themes of The Pickled City.

Read the 900 words counting article here: https://www.newyorker.com/magazine/2026/07/20/new-york-is-a-pickle-kind-of-town

Het bericht We’re in The New Yorker! verscheen eerst op Mattmo Creative - Amsterdam.

De tentoonstelling viert de kleinste foodbedrijven van de stad, onthult de verborgen wereld achter de iconische NYC foodcart, erkent hoe street food handelaren en de gerechten die zij aanbieden de voedselcultuur van de stad hebben gevormd, en volgt de uitdagingen waarmee ze van vroeger tot het huidige gevecht voor verkopersrechten te maken hebben gehad. De expositie opent in het najaar.

Dit project valt binnen Mattmo’s ‘Lab’—ons onderzoeksgerichte platform waar we culturele, sociale en ontwerpgerelateerde vragen onderzoeken, diepgaande studies uitvoeren en experimenteren met innovatieve benaderingen om betekenisvolle, op bewijs gebaseerde inzichten te creëren. https://mattmo.nl/nl/lab

Het bericht Street food exhibition New York  verscheen eerst op Mattmo Creative - Amsterdam.

The Pickled City takes a glorious deep dive into the history of the iconic brined cucumber by tracing the pickle’s journey from ancient Mesopotamia to Eastern Europe to Manhattan’s Lower East Side, unearthing a hidden world of family stories and economic contributions that helped shape New York’s cultural, culinary, and literal foundations.

The book will be released on March 31, 2026, and is now available for pre-order. https://www.amazon.com/dp/179723837X

With the endorsement of chefs Yotam Ottolenghi and Dan Barber, a foreword by pickle pioneer Sandor Katz and an astonishing wealth of photographs, historical images, documents, illustrations, advertisements, and more, this unique food biography includes:

• A brief history of the pickle from 2400 BCE – 2026.
• An overview of the rise of the pickle industry in the United States, which has grown substantially in recent years.
• Profiles of immigrant families and their iconic pickle companies, including enduring brands like Katz, Heinz, Underwood, and Vlasic.
• A survey of the profusion of pickle peddlers, stands, and stores across the Lower East Side from 1850 – 1980, exploring how the pickle industry was born and survived through decades of change, with playful text and incredible archival images.
• The stories behind New York’s most recognizable pickle stores and brands, including Guss’ Pickles, The Pickleman, The Pickle Guys, Russ & Daughters, Katz’s Deli, and Ba-Tampte.
• And much more!

Written and illustrated with warmth and humor, this culinary chronicle is perfect for anyone curious about how the pickle became such a popular snack choice, gourmet condiment, and TikTok sensation. It’s for food lovers, pickle mavens, Jewish readers, New Yorkers, deli aficionados, history buffs, readers interested in gut health, bubbies around the globe, and anyone who can trace roots to the Lower East Side.

UNIQUE FOOD HISTORY: This visually stunning and deeply researched volume explores the economic, social, and culinary history of immigrant New York pickle merchants and the ancient history of the humble pickle with humor and affection.

POPULAR PICKLES: Can you guess how many views #pickles has on TikTok? More than nine billion, that’s how many. Get in on the pickle craze by learning more than you ever knew there was to learn about New York City’s deli staple.

AMAZING ARCHIVAL IMAGES: The hundreds of images gracing these pages―including color and black-and-white photographs, newspaper archives, family photos, maps, food art, street photography, and much more―are culled from the New York Historical Society, bringing the narrative to vivid life.

Perfect for:

• Food lovers and pickle enthusiasts
• Jewish history and culture buffs
• New Yorkers and visitors
• Readers interested in visual history and archival treasures

Follow us on Instagram #thepickledcity

Het bericht The Pickled City  verscheen eerst op Mattmo Creative - Amsterdam.