Kenniscentrum Ongelijkheid – Mattmo Creative – Amsterdam https://mattmo.nl/en/ laat je merk bloeien met slimme ideeën en mooi ontwerp Wed, 08 Jul 2026 06:41:45 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.2 https://mattmo.nl/wp-content/uploads/2024/06/cropped-favicon@3x-32x32.png Kenniscentrum Ongelijkheid – Mattmo Creative – Amsterdam https://mattmo.nl/en/ 32 32 Design as a catalyst for social impact https://mattmo.nl/en/2025/10/design-as-a-catalyst-for-social-impact/ Tue, 14 Oct 2025 11:21:28 +0000 https://mattmo.nl/?p=6883 Before we started designing for the Kenniscentrum Ongelijkheid (Knowledge Centre Inequality), we developed their proposition and positioning; vision and strategy always form the basis of our design. The visual identity had to communicate urgency as strongly as their message, and at the same time strengthen their knowledge, data and stories. We translated the visual identity… → Design as a catalyst for social impact

Het bericht Design as a catalyst for social impact verscheen eerst op Mattmo Creative - Amsterdam.

]]> Before we started designing for the Kenniscentrum Ongelijkheid (Knowledge Centre Inequality), we developed their proposition and positioning; vision and strategy always form the basis of our design. The visual identity had to communicate urgency as strongly as their message, and at the same time strengthen their knowledge, data and stories.

We translated the visual identity into tools such as stationery, the website and templates, and created their annual magazine, full of interviews and infographics. Our design choices helped the centre not only to become visible but also to actively engage in dialogue with citizens, policymakers and partners. Design became a catalyst for impact.

This is the first in a series of articles taken from our recently published Mattmo Newspaper which you can download here.

English version: https://lnkd.in/esfYyvgb
Dutch version: https://lnkd.in/e3u283KX

Het bericht Design as a catalyst for social impact verscheen eerst op Mattmo Creative - Amsterdam.

]]> Kenniscentrum ongelijkheid (Knowledge Center Inequality) https://mattmo.nl/en/cases/kenniscentrum-ongelijkheid-knowledge-center-inequality/ Sun, 10 Mar 2024 13:52:50 +0000 https://mattmo.nl/cases/kenniscentrum-ongelijkheid-knowledge-center-inequality/ With a clear strategy, groundbreaking concept, strong typography and a single signal color, Mattmo positions the Inequality Knowledge Center as a connector and disrupter. As a result, we have managed to build a brand that is seen outside its own bubble. It is easy to think that the brand’s emphasis is both in the scientific… → Kenniscentrum ongelijkheid (Knowledge Center Inequality)

Het bericht Kenniscentrum ongelijkheid (Knowledge Center Inequality) verscheen eerst op Mattmo Creative - Amsterdam.

]]> With a clear strategy, groundbreaking concept, strong typography and a single signal color, Mattmo positions the Inequality Knowledge Center as a connector and disrupter. As a result, we have managed to build a brand that is seen outside its own bubble.

It is easy to think that the brand’s emphasis is both in the scientific domain and in the neighborhoods where residents are served. But it is the policymakers outside this bubble who must make the difference.

KCO Magazine cover
Buurt coach ident

Share scientific insights

Research results demonstrate inequality that has never been recognized before. By sharing these scientific insights with policymakers in an inspiring way, the center has the impact it wants to have.

Infographic
Infographic

If you want to challenge conventional thoughts, routines and assumptions, it helps if you are a strong brand.

You build a strong brand by making clear choices about what the brand is and is not. In the case of the Inequality Knowledge Center, the positive impact is self-evident, so there is no need for a clichéd representation of the problem. Don’t be rebellious either, that scares policymakers, but do keep pushing boundaries. Don’t be too formal or heavily personalized, but remain accessible. Averse to sensational content but also no strict academic reporting.

These choices have turned a diffuse brand into one that really has an impact. We are still warm about it.

Pagina uit Magazine Veranderkracht
Pagina uit Magazine Veranderkracht
Pagina uit Magazine Veranderkracht
Pagina uit Magazine Veranderkracht
Pagina uit Magazine Veranderkracht
Pagina uit Magazine Veranderkracht
Pagina uit Magazine Veranderkracht
Pagina uit Magazine Veranderkracht

You build a strong brand by making clear choices about what the brand is and is not

Questions about this
or that?

contact

Het bericht Kenniscentrum ongelijkheid (Knowledge Center Inequality) verscheen eerst op Mattmo Creative - Amsterdam.

]]>