For more than 150 years, KVSA has played an important role in the maritime development of IJmuiden. What began as a stevedoring company evolved into an organisation operating ferry and cruise terminals, real estate activities and new forms of maritime services. 
Each business developed successfully in its own right, but together they made the organisation less recognisable as one brand.

At the same time, something interesting had happened. Two of the organisation’s most visible businesses had been operating under the same name for years: Felison. A name that, for many travellers, customers and partners, had become more familiar than KVSA itself. It also refers to the Roman name for Velsen, firmly rooting the brand in the region’s history.

That insight became the starting point for the new brand strategy.
Rather than introducing a completely new brand, we chose to build on the brand equity that already existed by giving it a logical next step. KVSA continues as Felison. o support that transition, we developed a new visual identity that connects the organisation’s maritime heritage with a contemporary look and feel. From the logo to the website, from wayfinding to presentations and corporate communications, every touchpoint now expresses the same brand.

The strongest rebrands don’t begin by inventing something new. They begin by recognising what already has value.

Our Approach

The introduction of Felison required more than a new identity. It demanded a carefully managed transition. Internal communications, stakeholder engagement, the launch of the new website and the introduction campaign ensured that employees, customers and partners experienced the change not as a break with the past, but as the natural continuation of an organisation that has been evolving for more than 150 years.

Today, Felison stands as one recognisable brand, ready to support new activities and future growth, without losing sight of its history.

Het bericht Felison verscheen eerst op Mattmo Creative - Amsterdam.

Street Food City reveals the often unseen world behind the cart: stories of migration, family businesses, night shifts, regulation, and resilience. It positions street vending not only as food culture, but as a lens through which to understand urban life, labor, and belonging.

In close dialogue with MOFAD’s curatorial team, Mattmo contributed to the early conceptual framework of the exhibition. Our focus was on how storytelling, multimedia, and sensory design could translate lived experience into a museum context — creating an exhibition that feels human, layered, and immersive rather than purely informational.

We helped explore narrative approaches that prioritize voices over facts, intimacy over spectacle, and reflection over explanation. Concepts included audio-driven storytelling, video portraits from the vendor’s point of view, interactive city mapping, and participatory elements that invite visitors to connect their own food memories to the broader story of street vending. Sensory layers — sound, image, smell, and taste — were considered as key tools to evoke the rhythm, density, and poetry of the street.

A central theme in our contribution was extending the exhibition beyond the museum walls: imagining street carts as communication platforms, digital tools that connect the exhibition to the city, and participatory formats that allow the public to engage with street food culture in real urban space.

Through this work, Mattmo supported MOFAD’s mission to present food as culture — highlighting street vendors as cultural agents who continuously shape the city, its flavors, and its social fabric.

Het bericht MOFAD — Street vending exhibition verscheen eerst op Mattmo Creative - Amsterdam.

Het bericht Achmea Annual Report verscheen eerst op Mattmo Creative - Amsterdam.

To deepen the cultural relevance required for this repositioning, we started with an extensive ‘culture scan’ in Ivory Coast. We spoke to local creatives, fashion designers, photographers, furniture designers and architects and visited culturally relevant places to feel the rich Ivorian culture from within and understand the local context. This cultural insight formed the foundation for the new positioning that reflects the values ​​and aspirations of Uniwax wearers: creativity, cultural pride and “joie de vivre”.

We started with an extensive ‘culture scan’ in Ivory Coast

With these insights, a transition has been made from a product-oriented brand approach to a radical consumer-oriented approach. Within Uniwax’s marketing strategy, relevance for the consumer is now central and we are getting closer to the skin of our consumers.

We recently went to Ivory Coast again for a week for a photo and video shoot of the New Uniwax Collection 2024. With a local team we photographed at an undiscovered location in the mangrove forests – a beautiful nature where even many local Ivorians still didn’t know about it. The resulting campaign images on 50 billboards in Abidjan are right in front of the Ivorian consumer.

These typically locally designed and produced African fabrics can of course also be ordered online via the Uniwax webshop in the Netherlands. We are proud that we have been able to develop this repositioning, which brings Uniwax close to its ‘cultural root’ and forges a strong bond with its consumers in Ivory Coast, together with the Ivorian Uniwax team in Abidjan.

Het bericht Uniwax verscheen eerst op Mattmo Creative - Amsterdam.

Share scientific insights

Research results demonstrate inequality that has never been recognized before. By sharing these scientific insights with policymakers in an inspiring way, the center has the impact it wants to have.

If you want to challenge conventional thoughts, routines and assumptions, it helps if you are a strong brand.

You build a strong brand by making clear choices about what the brand is and is not. In the case of the Inequality Knowledge Center, the positive impact is self-evident, so there is no need for a clichéd representation of the problem. Don’t be rebellious either, that scares policymakers, but do keep pushing boundaries. Don’t be too formal or heavily personalized, but remain accessible. Averse to sensational content but also no strict academic reporting.

These choices have turned a diffuse brand into one that really has an impact. We are still warm about it.

You build a strong brand by making clear choices about what the brand is and is not

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Het bericht Kenniscentrum ongelijkheid (Knowledge Center Inequality) verscheen eerst op Mattmo Creative - Amsterdam.

Focus on ESG and CSRD: future-proof reporting

In the annual reports, significant attention has been paid to the extensive ESG (Environmental, Social & Governance) chapter. In doing so, Melexis anticipates the upcoming requirements of the CSRD (Corporate Sustainability Reporting Directive) guidelines, which make transparency, impact, and future-proofing increasingly important in corporate reporting.

By presenting sustainability not as a separate appendix, but as an integral part of the business strategy, Melexis demonstrates how technology and social responsibility can go hand in hand.

Our approach: more than just design

For Melexis, we developed a strong and recognizable corporate design, in which their existing corporate identity has been translated into a complete and distinctive editorial concept.

We provided:

• Clear and consistent layouts for tables, charts, and infographics.
• A powerful visual translation of complex ESG data into accessible storytelling.
• Full integration into the Workiva platform for smooth and dynamic digital reporting.
• Full integration into the Workiva platform for smooth and dynamic digital reporting.
• Custom infographics that provide insight into complex themes in a visually attractive and intuitive way, allowing stakeholders to understand the key messages quickly and clearly.

By allowing design and content to work closely together, a report is created that not only informs but also inspires – true impact communication in practice.

Why this approach works

In a time when sustainability and transparency are central, stakeholders—from investors to employees—are asking for credible stories. A good annual report builds trust and strengthens the brand.

Our approach focuses on:

• Connecting story and strategy: ESG themes are not presented in isolation, but embedded within the entirety of the mission, vision, and core activities.
• Making information accessible: Through infographics and smart layout, complex information becomes understandable and engaging.
• Digital flexibility: Thanks to Workiva, a dynamic document is created that can be easily modified and shared.

Your annual report as a strategic communication tool
An annual report is no longer just a formality. It is a powerful instrument for impact communication: a way to show who you are, what you stand for, and what contribution you make to a more sustainable future. Especially now that regulations such as the CSRD increasingly demand transparency, a clear, visually strong, and well-structured report becomes essential.

At Mattmo Creative, we guide organizations with:

• Development of corporate and sustainability reports
• Design of visual storytelling, infographics, and data visualizations
• Integration of reports into platforms such as Workiva for optimal digital distribution
• Creatieve strategie en contentontwikkeling rondom ESG en impactcommunicatie

Building stories that stick together
Are you looking for support in developing your annual report or sustainability report? We are happy to help you think about a design and strategy that not only meets the requirements but also inspires and distinguishes.

View the Melexis annual reports here:
Melexis Annual Report 2025
Melexis Annual Report 2024

Curious about the possibilities? Contact us. Together, we will build a report that makes your impact visible.

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Het bericht Melexis Annual Reports verscheen eerst op Mattmo Creative - Amsterdam.

Sustainable reporting in a changing world

The energy sector is changing rapidly. As a leading player in offshore wind foundations, Sif contributes to accelerating the sustainable energy transition. This contribution requires transparent, accessible reporting that clearly illustrates both impact and performance.

For the setup and publication of the annual report, Sif chose the Workiva platform – a leading solution for integrated digital reporting. Within this environment, data, text, and visuals can work together seamlessly, which is essential for transparency, consistency, and compliance with, among others, the CSRD guidelines (Corporate Sustainability Reporting Directive). As a certified Workiva partner, Mattmo guided this process from strategy to delivery.

Our approach: more than design

We developed an enriched and user-friendly document, fully aligned with Sif’s visual identity. We designed clear navigation and structured indexes to make the reading experience more intuitive and organized. Additionally, we created entirely new infographics that provide insight into complex performance, goals, and impact in a visually powerful way. We also developed a clear value chain in which Sif’s role within the offshore wind industry is presented visibly and understandably. Finally, we brought together the key results of the year in visual highlight pages so they are accessible at a glance.

By cleverly connecting content, form, and structure, a report is created that not only informs but also inspires — true impact communication.

Infographics that make strategy and performance tangible

In the new report, specially developed custom infographics provide visual insight into the sustainable strategy, production processes, and goal achievement. By translating complex themes visually, not only is readability enhanced, but reader engagement is also strengthened.

Strong visual storytelling plays a key role in the way Sif tells its story: transparent, understandable, and focused on the future.

Why this approach works

In a time when stakeholders are scrutinizing sustainability and social responsibility increasingly critically, an annual report is much more than a collection of figures. It is a powerful communication tool through which organizations make their vision, strategy, and impact visible.

Our approach at Mattmo combines narrative power — in which strategic and sustainable goals are translated into clear and credible stories — with visual accessibility, where infographics and smart layouts make complex data understandable and engaging. Furthermore, digital flexibility thanks to Workiva ensures a dynamic, future-proof reporting process.

Annual report as a strategic instrument

A good annual report does more than inform: it strengthens your brand, builds trust, and demonstrates your contribution to the future.

At Mattmo Creative, we guide organizations in the development of annual reports and sustainability reports that meet CSRD requirements. We design powerful visual storytelling, infographics, and data visualizations, and ensure the integration of reports within digital environments such as Workiva. Additionally, we develop creative strategies and content focused on sustainable impact communication.

View the Sif annual reports here:
Sif Annual Report 2025
Sif Annual Report 2024

Would you also like to work on a clear, visually strong, and impactful annual report? Contact us. Together, we make your impact visible.

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Het bericht Sif Annual Report verscheen eerst op Mattmo Creative - Amsterdam.

Het bericht Van Wijnen ESG Report verscheen eerst op Mattmo Creative - Amsterdam.

The Pickled City takes a glorious deep dive into the history of the iconic brined cucumber by tracing the pickle’s journey from ancient Mesopotamia to Eastern Europe to Manhattan’s Lower East Side, unearthing a hidden world of family stories and economic contributions that helped shape New York’s cultural, culinary, and literal foundations.

The book will be released on March 31, 2026, and is now available for pre-order. https://www.amazon.com/dp/179723837X

With the endorsement of chefs Yotam Ottolenghi and Dan Barber, a foreword by pickle pioneer Sandor Katz and an astonishing wealth of photographs, historical images, documents, illustrations, advertisements, and more, this unique food biography includes:

• A brief history of the pickle from 2400 BCE – 2026.
• An overview of the rise of the pickle industry in the United States, which has grown substantially in recent years.
• Profiles of immigrant families and their iconic pickle companies, including enduring brands like Katz, Heinz, Underwood, and Vlasic.
• A survey of the profusion of pickle peddlers, stands, and stores across the Lower East Side from 1850 – 1980, exploring how the pickle industry was born and survived through decades of change, with playful text and incredible archival images.
• The stories behind New York’s most recognizable pickle stores and brands, including Guss’ Pickles, The Pickleman, The Pickle Guys, Russ & Daughters, Katz’s Deli, and Ba-Tampte.
• And much more!

Written and illustrated with warmth and humor, this culinary chronicle is perfect for anyone curious about how the pickle became such a popular snack choice, gourmet condiment, and TikTok sensation. It’s for food lovers, pickle mavens, Jewish readers, New Yorkers, deli aficionados, history buffs, readers interested in gut health, bubbies around the globe, and anyone who can trace roots to the Lower East Side.

UNIQUE FOOD HISTORY: This visually stunning and deeply researched volume explores the economic, social, and culinary history of immigrant New York pickle merchants and the ancient history of the humble pickle with humor and affection.

POPULAR PICKLES: Can you guess how many views #pickles has on TikTok? More than nine billion, that’s how many. Get in on the pickle craze by learning more than you ever knew there was to learn about New York City’s deli staple.

AMAZING ARCHIVAL IMAGES: The hundreds of images gracing these pages―including color and black-and-white photographs, newspaper archives, family photos, maps, food art, street photography, and much more―are culled from the New York Historical Society, bringing the narrative to vivid life.

Perfect for:

• Food lovers and pickle enthusiasts
• Jewish history and culture buffs
• New Yorkers and visitors
• Readers interested in visual history and archival treasures

Follow us on Instagram #thepickledcity

Het bericht The Pickled City  verscheen eerst op Mattmo Creative - Amsterdam.

Responsible meat production

It is obvious to position a sausage brand around craft skills, special flavor combinations, and the place where they are made. But if the founder’s goal is to increase awareness and appreciation for responsible meat production, things are different.

By being clear and honest about the moral dilemmas of eating meat, the brand has built a significant, close-knit community and even turned it into shareholders. The fact that co-founder Samuel Levi is now a book writer and columnist shows that a brand benefits from a good story.

Three friends
conquered the Netherlands
and made sausages
a cult thing

Modern, city vibe

How do you position your brand with such a vision? By clearly choosing what the brand does represent and what does not. Traditional, not artisanal. For Brandt & Levie, this does not mean a conventional butcher’s look, but a modern, city vibe. Emphasize being different from others by avoiding the mundane, but remaining authentic and approachable. And literally show that you pack a punch – with sausage.

Do you also have a story where one person’s eyebrows go down and the corners of the other’s mouth go up? Let’s make it a flaming brand.

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Het bericht Brandt & Levie verscheen eerst op Mattmo Creative - Amsterdam.

Het bericht Europool Group ESG Report verscheen eerst op Mattmo Creative - Amsterdam.

In this report, Basic-Fit demonstrates how it continues to promote its mission ‘make fitness available to everyone in Europe’, with a strong focus on growth, accessibility, and social impact.

Visual power aligned with brand identity

In line with Basic-Fit’s corporate identity, we brought their story to life through clear tables, graphs, and infographics. Various visual elements, such as the value creation model, impact overviews, and sustainability infographics, make complex information accessible and engaging.

In the design of the report, we combined improved readability with optimized typography, extra space for short copy, and separate sections for storytelling. The result is a report that not only informs but also inspires and strengthens the brand experience.

Specifically for the 2024 edition, we once again provided:

• the design and graphic concept,
• production in the Tangelo environment,
• the development of new infographics,
• and board photography to portray the leadership team authentically and professionally.

The close alignment between design and brand identity results in an annual report that perfectly reflects Basic-Fit’s dynamism and accessibility.

Smart production in Tangelo

The content of the annual report is collected and managed via our partner Tangelo’s platform. This makes the process efficient: changes can be implemented, reviewed, and published quickly, without compromising quality and consistency.

Thanks to this method, the report meets all requirements for data integrity and transparency. Moreover, an ESEF (European Single Electronic Format) version can be easily produced, enabling Basic-Fit to fully comply with European reporting guidelines.

Continuity and development

The collaboration between Mattmo and Basic-Fit is built on continuity, trust, and joint development. Every year, we improve the visual presentation together, strengthen the narrative structure, and ensure that the reporting aligns with the latest trends in design, digitalization, and reporting.

Our collaboration proves that an annual report is not only an obligation but also a strategic communication tool: a way to make brand values ​​visible, increase engagement, and achieve a broader impact.

Your annual report as a brand experience

At Mattmo Creative, we believe that annual reports are powerful communication tools that allow organizations to make their identity and ambitions visible.
We support organizations in developing annual reports that are visually strong, strategically sound, and perfectly aligned with the brand’s core values.

Whether it concerns report production within a Tangelo environment, board photography, infographics, ESG communication, or storytelling: we help you produce a report that not only informs but inspires.

View the Basic-Fit annual reports here
Basic-Fit Annual Report 2025
Basic-Fit Annual Report 2024

Want to build an annual report that becomes a true brand experience? Contact us. Together, we make impact visible.

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or that?

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Het bericht Basic-Fit Annual Reports verscheen eerst op Mattmo Creative - Amsterdam.

Het bericht Nexent Bank Annual Report verscheen eerst op Mattmo Creative - Amsterdam.

Mattmo developed this infographic in close collaboration with PostNL as part of its annual report production. However, the infographic is designed to be used in conversations with job applicants, the press, financiers, and other stakeholders to clarify how PostNL’s value chain is structured.

A complex assignment: mapping the value chain
Visualizing a value chain is not a simple task. The infographic must convey several things:

• PostNL’s upstream value chain, including hiring of personnel, deployment of transport assets, data, and partnerships.
• PostNL’s own operations and processes, traditional mail, parcels, and e-commerce. These are offered both physically and increasingly digitally and via the cloud.
• The downstream value chain with PostNL’s customers and ‘beyond customers’, but also other stakeholders, including shareholders and society.

All these elements had to be recognizable, coherent, and visible in the correct order — without overwhelming the reader with complexity. The metaphor of a road was chosen to effectively visualize all relevant items.

“We were looking for a way to visualize in a single coherent image how our value chain relates to the impacts, risks, and opportunities we identified from our dual materiality analysis. Mattmo assembled a multidisciplinary team consisting of a sustainability expert, communications strategist, and designer, and in a number of sessions, we managed to translate that abstract story into a visual that makes it understandable and recognizable to our stakeholders.”
– Willem Wassink

Why this infographic works so well

Why this infographic works so well
What makes this infographic special is the combination of simplicity and completeness.
With a smart layered structure, it is clearly displayed:

• Which sources and resources form the basis
• How PostNL’s core activities add value
• What outcomes and effects that produces, both financial and societal

Thanks to visual hierarchy, use of color, and clear iconography, the infographic is intuitively readable. At a glance, it becomes clear how PostNL interacts with its suppliers, customers, and other stakeholders — from mail and parcel delivery, e-commerce, and digital services to social engagement and sustainability.

From strategic themes to societal impact

The infographic maps not only the logistics chain, but also broader themes such as:

• Sustainability (for example CO₂ reduction and sustainable urban logistics)
• Digital transformation
• Customer focus and innovation
• Responsible employership and diversity

In this way, the picture bridges the gap between operational activities and strategic ambitions, something that is precisely lacking in many traditional annual reports.

The power of visual storytelling in annual reports

More and more organizations want to not only present data in their reporting, but also tell their story visually.
Infographics like this value creation map make complex strategies accessible to a broad audience: from investors and analysts to employees and societal stakeholders.

At Mattmo we believe that good visual storytelling is indispensable in modern corporate communication. A strong infographic makes connections visible, invites depth and increases involvement with the content.

Make your strategy visible at a glance?

Would you like to visualize your strategy, value creation, and impact clearly and attractively, just like PostNL?
At Mattmo Creative, we support organizations in developing powerful infographics, visual annual reports, and impact communication that make strategy and societal value tangible.

View the PostNL value chain in the 2024 annual report here: PostNL value chain infographic

Would you also like to work on a visually strong and strategically clear report? Contact us. Together, we make your impact visible.

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Het bericht PostNL value chain verscheen eerst op Mattmo Creative - Amsterdam.

Het bericht Link Snacks EMEA CSR Report verscheen eerst op Mattmo Creative - Amsterdam.

Het bericht MUFG Bank (Europe) Annual Reports verscheen eerst op Mattmo Creative - Amsterdam.

Het bericht De Nijs Annual Report verscheen eerst op Mattmo Creative - Amsterdam.

With powerful infographics and a streamlined publication in Tangelo, complex information was presented in an accessible and clear manner — enabling stakeholders to quickly gain insight into the key developments.

Infographics and visual storytelling as key

For OCI, we made complex information insightful and visually appealing. We developed a series of powerful infographics, including a clear and coherent value chain, which clearly illustrates key business processes and sustainability initiatives.

By translating abstract themes into clear visuals, we support the readability of the report and strengthen the way in which strategic themes are made accessible to various target groups.

The annual report was developed within a Tangelo environment, enabling us to realize a streamlined process of content management, visual production, and publication. This approach made the collaboration efficient, with room for flexibility and quick coordination.

An intensive and inspiring collaboration

Collaborating on the OCI annual report meant close coordination, creative thinking, and a keen eye for detail.
In collaboration with OCI’s ESG team, we supported the visual and communicative translation of complex information into a consistent and clear report.

The open collaboration enabled us to create high-quality visualizations that contribute to the clear presentation of OCI’s progress on sustainability and strategic initiatives.

Our role in the project

Our contribution consisted of several parts.
We developed the visual structure of the report, designed infographics and data visualizations, shaped the value chain, and handled production supervision and publication via the Tangelo environment.

Our focus was on:

• creating accessible visualizations of complex ESG and business data,
• facilitating a smooth update and correction cycle within Tangelo,
• supporting the communication of strategic themes through visual means,
• and maintaining a consistent and recognizable visual identity within the annual report.

Why this approach works

In a time when transparency and sustainability are becoming increasingly important, the role of annual reports as a communication tool towards investors, employees, and other stakeholders is growing.

Visual support makes complex content more accessible, increases engagement, and helps reinforce the message.
With a well-designed annual report, an organization can demonstrate how it responds to changing markets and societal expectations.

At Mattmo, we believe that strong visual communication has the power to make strategies more understandable and inspiring.

Your annual report as the communication tool of the future

Are you working on your annual report or ESG reporting?
At Mattmo Creative we support organizations in developing visually strong, substantively clear and strategically relevant reporting.

Whether it concerns annual report production within a Tangelo environment, designing impactful infographics or visually supporting ESG communication: we ensure that your report not only informs, but inspires.

View the OCI 2024 annual report here: OCI 2024 annual report

Curious about the possibilities? Contact us. Together, we make your impact visible.

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or that?

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Questions about this
or that?

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Het bericht OCI Annual Reports verscheen eerst op Mattmo Creative - Amsterdam.

Fagron faced the challenge of updating its annual report in preparation for CSRD, migrating from a portrait to a landscape format without losing its recognizable brand identity. The newly selected CMS from Tangelo required customized templates. Additionally, there was a need for better clarity in the infographics and optimization of the report’s navigation. This required a careful approach to ensure both visual appeal and user-friendliness.

Solution

Mattmo adopted a holistic approach to address these challenges. First, Fagron’s brand identity was thoroughly analyzed, and then a landscape format design optimized for online use was created. Clear instructions were shared with the tool provider, and the design was implemented in the CMS.
Special attention was given to the infographics, which were redesigned for clarity. Now, the value chain and value creation model are presented more clearly. An intuitive navigation structure was developed, enabling users to easily browse the report and quickly find the desired information.

Result

The revamped annual report of Fagron, supported by Mattmo, is not only more visually appealing but also more user-friendly. The migration to the landscape format was successfully executed while retaining the core brand identity. The improved infographics provide a clearer and more attractive presentation of the models, and the optimized navigation offers users a smooth reading experience. As a result, Fagron has an annual report that meets the highest standards in both functionality and aesthetics.

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Het bericht Fagron Annual Reports verscheen eerst op Mattmo Creative - Amsterdam.

A place where companies and organizations establish themselves, where visitors can learn everything about our food in a playful way and where people live, work and come home. Here, makers, companies and organizations, from start-ups to veterans, show their food innovations to a wide audience and fruitful collaborations blossom. A place where food is central and the breathtaking nature of the Veluwe literally enters the area.

Mattmo was asked to contribute to the positioning and strategy of the area because Mattmo has a lot of experience in food and real estate development processes.

Mattmo created the strategy, visual identity with associated resources such as film, brochure, etc.

The World Food Center area is being developed by the municipality of Ede and WFC Development B.V., a collaboration between BPD (Bouwfonds Property Development), Green Real Estate B.V. and Van Wijnen Groep N.V.

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Het bericht World Food Center verscheen eerst op Mattmo Creative - Amsterdam.

Mattmo produced the report for PostNL 5 years in a row

The collaboration includes strategic advice, concept, design, a technical platform and realization. The online reports for 2014 and 2015 offer an optimal experience on smartphone, tablet and desktop and are enriched with multimedia: specially shot photography, films, animations, clear infographics, interactive graphs and catchy short copy. The reports are full of specially shot photography, films, beautiful animations, clear infographics and interactive graphs.

Strong visual stories highlight PostNL’s results and strategy from a new angle: PostNL makes your life easier.

For the 2016 annual report, PostNL opted for a beautifully designed PDF, rich in infographics and photography, combined with storytelling on their website. View the 2016 annual report.

A set of interactive graphs allows comparison of all results over several years.

Strong visual stories put PostNL’s strategy and results in context: they show the role and impact of the company on our daily lives. The stories are told with beautiful photography, beautiful animations, clear infographics and catchy short copy. Links invite you to read more about the topics highlighted deeper in the report. And from the report you can easily navigate back to the story.

A multitude of media and online functionalities have been used to make the report functional, attractive and accessible. For example, the message from CEO Herna Verhagen is contained in 3 inspiring short films about the strategy, culture and people of the company. CFO Jan Bos expresses the company’s core results in a short, attractive video. The videos can be immediately shared via social media: Facebook, Twitter and LinkedIn. An interactive glossary provides immediate explanation of the concepts used. Clear, beautifully designed infographics make the content of the report clear and attractively readable.

PostNL focuses on all stakeholders, showing that they are future-proof, a solid partner, and contribute to our daily lives.

Our annual report concept for PostNL was developed over three years. It offered PostNL the opportunity to show that they are here to stay and are a force to be reckoned with. The rich media content puts their strategy and results in context for all stakeholders. Working with Mattmo has enabled the company to combine production and financial content with attractive and appealing design.

Het bericht PostNL verscheen eerst op Mattmo Creative - Amsterdam.

Together with chefs, culture makers and producers, Monique Mulder (Mattmo) co-founded Dutch Cuisine in 2015, a movement that puts Dutch cuisine and food culture on the map at home and abroad.

About Dutch Cuisine

Dutch Cuisine is a foundation that aims to promote awareness of Dutch food culture. Dutch Cuisine wants to change behavior, make the chain more sustainable and put Dutch food culture on the map nationally and internationally. The starting point is a manifesto with five principles: seasonal, 80% vegetable, natural and “no waste”, quality products and future-proof. As Dutch Cuisine’s branding and communication agency, Mattmo Creative takes care of the brand and communication strategy and all communication to Dutch Cuisine’s target groups at policy level, operational level and to the general public. Dutch Cuisine is positioned as the connecting link in making food production and consumption more sustainable.

With an integrated approach, the target groups are reached and engaged at all levels.

The strategy

With an integrated approach, the target groups are reached and engaged at all levels. For policymakers and professional target groups, the emphasis is on cooperation in realizing the availability of sustainable products and Dutch Cuisine meals in the hospitality industry and catering and promoting the Dutch Cuisine ideas, also through top chefs and food professionals as ambassadors. For the general public, the emphasis is on informing and inspiring. Across the board, the value of Dutch food culture, local products and inspiration to be creative with Dutch products is accentuated: we can be proud of our Dutch food culture!

Providing inspiring experiences! To see, to do, to taste!

The initiators of Dutch Cuisine, including co-founder Monique Mulder (Mattmo), would like to see Dutch cuisine more sustainable and varied and the chefs are the change agents.

The approach

Based on a number of KPIs (number of Dutch Cuisine restaurants, contact moments, meals consumed), a long-term integrated communication campaign has been set out in a resources and media calendar. We aim for maximum effectiveness in reaching the target groups mentioned at the lowest possible costs. Communication is also provided about all Dutch Cuisine (collaboration) projects, for example recipe development with replacement proteins. An extensive package of communication tools is used, both online and offline. Resources include the website (b2b and b2c), toolkits (including for short chains and The Netherlands branding), presentations, inspiration videos, e-mail newsletters, blog, social media, downloadable press kits, window stickers, brochures, events and exhibition materials, recipe cards and Dutch Cuisine routes https://dutch-cuisineroutes.nl. Current events, such as the heavy impact of corona on the catering industry, are actively responded to.

The impact

Dutch Cuisine is becoming increasingly known and followed. As of June 2020, 162 million contact moments have been achieved (112 million above target) and 39 million Dutch Cuisine dishes have been consumed (34 million above target). The reach on social media has also increased enormously – approximately 407,500 visitors in the last five months, more than 30% above forecast. Dutch Cuisine is a project partner with international national and local policymakers, is supported in the professional food sector and has built up a reputation among the general public. This summer we expect to expand the website with booking options at Dutch Cuisine restaurants. Dutch Cuisine has become a movement with impact.

Dutch Cuisine Routes

A wandering past the trendsetters of the Netherlands. Our food culture is more than the catering industry, the restaurant and the food on the plate.

Our food culture is more than the catering industry, the restaurant and the food on the plate. There is a whole experience surrounding it, which is shaped by our culture, our landscape, our history, the story, the people behind it, the products and recipes that result from this and the movement over time. Mattmo brings this to life in the Dutch Cuisine routes through stories of the chefs, producers, culture and opinion makers. We surprise you per region with fun and interesting facts and associated activities: ‘to do – to see – to taste’. Choose according to your own taste which points on the route you want to visit, create your own wandering past the trendsetters of the Netherlands and experience our food culture.

View the routes at: dutch-cuisineroutes.nl

Dutch Cuisine Matchmaking Local Food

Knowledge, experience and network in all aspects of setting up a short chain with regional products.

Dutch Cuisine encourages the use of locally produced food in the catering industry. Because unfortunately that still happens far too little. Why is that anyway? Is there such a mismatch between supply and demand of products? Or is it simply because producers and catering entrepreneurs are not aware of each other’s existence? Could it be due to the distribution channels? So it’s high time to put it to the test in a pilot region. Mattmo did this in collaboration with Dutch Cuisine and other partners in the Kempen region in North Brabant. Matchmaking Local Food is about setting up a short chain between regional producers and the catering industry in the same region. There is a match when ordering and delivery takes place. The pilot in the Kempen and surrounding areas has yielded a lot, such as knowledge, experience and network in all aspects of setting up a short chain with regional products. This certainly deserves to be followed in other regions. That is why the entire process from initiative to implementation has been recorded in the ‘Toolkit Dutch Cuisine Matchmaking Local Food’.

Result

Dutch Cuisine focuses on all stakeholders and partners who contribute to the ambition to put Dutch food culture on the map

Putting the Dutch food culture firmly and sustainably on the map is something that you cannot do alone. This requires collaborations. With chefs and restaurants, for example. But also with other people and organizations that influence our diet; from producer to wholesaler and from policymaker to consumer. Only by joining forces and entering into partnerships within all links of the food chain can we truly make our food consumption more sustainable. In collaboration with Dutch Cuisine, Mattmo has now created a large network of partners who contribute to the goals of Dutch Cuisine. And that didn’t do any harm. The goals set during the Food Summit in 2017 have now been amply achieved and 653 restaurants have joined. The end goal is 1,000 restaurants by 2020.

A different view

A series of background photo reports from Chefs

achterdeschermen.dutch-cuisine.nl

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Het bericht Dutch cuisine verscheen eerst op Mattmo Creative - Amsterdam.

Layer by layer, the authors of this book, Paul van Ravestein and Monique Mulder from Mattmo, map out the story of Amsterdam’s pickles in ‘De Zure Stad’ (The Pickled City); from pickling shops, canneries and auctions to the hawkers. ‘De Zure Stad’ shows with more than four hundred striking images how pickles have determined the cultural identity of Amsterdam. The pickles, onions and herrings paint the history and development of the city.

Paul van Ravestein and Monique Mulder are the creative brains behind the communications and design agency Mattmo Creative, he as creative director and she as founder. For ‘De Zure Stad‘, they spent more than three years going through countless documents, interviews and photos in the archives. Buy the book here.

Radio documentary about “De Zure Stad”

Christianne Alvarado from the VPRO history radio program OVT made a beautiful audio document based on our book, listen to the 31-minute documentary (in Dutch) here: https://www.vpro.nl/programmas/ovt/speel~PREPR_RA1_17059886~het-spoor-terug-zuur-amsterdam~.html

a beautiful
audio document

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Het bericht De Zure Stad verscheen eerst op Mattmo Creative - Amsterdam.

Met dit boek heeft Mattmo de prestigieuze Red Dot Award gewonnen.

Ron Gastrobar initially also swam with this current. Until he opted for a radically different approach. He gave back his Michelin stars and started Ron Gastrobar. This time not all attention is paid to the food, but to the guests. No fuss, but a warm home where excellent food and fun go hand in hand.

In terms of brand strategy, he steps out of the red ocean, full of Creator archetype brands, into a blue ocean as a Caregiver. At Ron Gastrobar, eating out is not a ceremony for the greater honor and glory of the chef, but a party where every guest feels valued and cared for. It’s his and her night.

Small dishes, huppakee, no bullshit, good food, nice music, good service.

This makes Ron Gastrobar not only a culinary destination, but also a warm, inviting experience accessible to anyone who appreciates true hospitality.

Ten years later it is still a party. How do you celebrate that, when every day is already a party? With an anniversary book that focuses on the guests. It was an honor and pleasure to produce and design this book, including fifteen photo shoots.

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Het bericht Ron Gastrobar verscheen eerst op Mattmo Creative - Amsterdam.

Our method of building a brand always starts at the core of the brand or organization: the identity. What is the history of the brand, what are the values ​​of the organization, the association and its expressions?

What characterizes her and makes her authentic? We bring out this core and translate it into visual presentation formats. We build on what is already there, so that the positioning is rooted and ideas and solutions take hold. Appealed to our approach, the board of the Royal Hague Golf & Country Club commissioned us to provide advice on its communication and to shape the corporate identity in line with the new positioning.

To translate it into visual appearances, we started by examining the logos that have been used over the years.

In 1893, a high-quality logo was developed for the KHG&CC, the first Golf club in the Netherlands, both typographically and illustratively. At that time it was a modern logo, as evidenced by the high degree of stylization. In 1993 the club was given the designation ‘Royal’ and a crown was added to the logo. The club had now been in Wassenaar for 44 years and the ‘crescent moons’ from the Wassenaar coat of arms were added to the logo, albeit in a different position in relation to each other. All in all, it became a busy logo that, in our opinion, no longer properly represented the quality of the club. We then analyzed how the stork, the well-known symbol from the coat of arms of The Hague, has been visualized in all kinds of applications over the years.

Respect for the past and ready for the future

A logo does not stand alone. It is part of a complete corporate identity that consists of fonts, color, visual elements, photography, etc. These are applied in all visual communications, are coherent and together form a clear presentation. This was not yet the case in the KHG&CC communications. Consistently implementing the corporate identity, from menus to the website, strengthens the club’s brand and communication. The club has a beautiful course and clubhouse and Mattmo wanted to develop the same quality graphically. A quality that is timeless, respectful of the past and sustainable into the future. This has resulted in the new corporate identity of the Royal Hague, which we will implement in all communications in the near future.

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Het bericht Royal Hague Golf & Country Club verscheen eerst op Mattmo Creative - Amsterdam.

As the key link in a fragmented construction products value chain, BME helps 275,000 customers find the right products from their extensive offering of more than one million products through their B2B distribution platform. BME offers a One Stop Shop solution for SMEs that are mainly active in the residential and renovation market.

This Sustainability Report emphasizes BME’s ‘Growing Responsibly’ ambition. In 2022, BME achieved a reduction of 74.3 kilotons of CO2 emissions, through the efforts of their passionate employees with deep product knowledge, strong customer relationships and a proactive attitude.

The report maps BME’s sustainable values, performance and ambitions in a clear and visually attractive way. Mattmo set the tone for BME as a leader in sustainability in their sector.

The sustainability strategy described and visualized in the report was developed by Impact House (Grant Thornton). Thanks for the great collaboration…

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Het bericht BME verscheen eerst op Mattmo Creative - Amsterdam.

They work closely with Wageningen University & Research and leading food technology partners to find answers to their big question: which molecules are promising building blocks to imitate the characteristic coffee taste? They want to transform the coffee market: not better coffee, but coffee-free coffee that cannot be distinguished from the real thing. This way we can continue to enjoy our beloved coffee rituals, but without the aftertaste of deforestation.

Het bericht Northern Wonder verscheen eerst op Mattmo Creative - Amsterdam.

Cheena has her roots in Curacao. Her product consists of a tasty filling wrapped in dough, the artisanal Pastechi (pies) are delicious, they only use fresh ingredients and cook everything from raw, the dough is light and flaky, and full of flavor. Cheena is a food startup who, after her career at Jumbo, is taking the next step as an entrepreneur. Mattmo likes to support food startups that increase the diversity in the Dutch food landscape.

The filling for the Pastechi’s is slow cooked and the dough is mixed in small batches, the emphasis on quality, freshness and flavour is evident at every step, and you can taste it!

Jolly Pastechi are delicious as a snack or as a meal. They are easy to prepare, you can eat them ‘on the go’ or enjoy them with the family at the table.

Het bericht Jolly verscheen eerst op Mattmo Creative - Amsterdam.

The company functions primarily as a digital media platform, facilitating connections between advertisers and global audiences through the application of its proprietary technology solutions. With headquarters in Amsterdam and commercial teams in more than 26 cities around the world, Azerion offers advertising solutions to its customers and partners.

Het bericht Azerion verscheen eerst op Mattmo Creative - Amsterdam.

The municipality of Utrecht and NS have issued this tender for the 15 hectare former NS industrial estate. Previously it was a shunting yard, rail workshop and bus garage. This is the largest tender in the Netherlands. Cartess was conceived around the people, they form the social cement, which is visibly stimulated in the design of neighborhoods and courtyards. A neighborhood where people live together in a healthy, green and sustainable way and can fully enjoy music, exercise and good food.

Concepting & branding

Mattmo was part of the concept team and wrote, among other things, the manifesto below as a starting point for the identity of the area.

Mattmo was asked by developer AM to join the consortium, which was led by AM, Blauwhoed, Aalberts and Boei in collaboration with architectural firms Fabrications, Next Architects, Plein 06, Barcode, Felixx landscape and JvantSpijker and artist impressions specialist Wax.

Mattmo was part of the concept team and wrote, among other things, the manifesto below as a starting point for the identity of the area. Mattmo helped think about the programming of the area to roll out the concept integrally within architecture, public space and programming of food, music and sports. Came up with the name Cartess and translated the concept into a visual identity, bid book including picture editing and film.

Well Community Standard

Health and wellbeing

Cartess has the Well Community Standard as a permanent basis: a measurable factor for well-being and health of the area and the buildings in it. The principles of WELL are based on health and well-being, through the design and realization of inclusive, integral and resilient communities. With the aim of a healthy and happy living environment for its residents and users.

The beating heart of Cartess is formed by the CAB building. The monumental former bus repair site. A historical landmark: industrial heritage of the Dutch Railways where, as in the past, the manufacturing industry takes center stage. In the CAB building we combine catering and creative activity with a broad stage program.

The other consortium of Meijer Realty Partners (MRP) and Ballast Nedam ultimately won this competition.

Manifesto

I am a new neighborhood in Utrecht.

I am a stubborn pioneer.

I am progressive, social and sustainable.

I am the connector.

Het bericht Cartess, Utrecht verscheen eerst op Mattmo Creative - Amsterdam.